Watch Now – Through January 29
Presented By
Platinum Sponsors
Introducing D=SIGN
AVIXA and the Digital Signage Federation (DSF) present D=SIGN: The Digital Signage Conference, powered by LAVNCH.
D=SIGN is where you’ll find the solutions, innovations and big ideas around digital signage and digital out-of-home (DOOH). Learn how digital signage can uniquely inform, educate, entertain, and communicate. Get a glimpse of what’s next in the ad world with agency experts and media pros. Discover what’s new in displays, media players, software and more in our New Tech Lighting Rounds.
Whether you’re an integrator, retailer, higher education professional or agency executive, or anyone else who needs to know about the digital signage ecosystem, D=SIGN is for you.
And best of all — it’s free and accessible via the LAVNCH platform wherever you are. If you miss a session on December 8 or 9, come back and watch it on demand.
D=SIGN KEYNOTES
Dec. 8, 2020
Laura Davis-Taylor
Sponsored by
Dec. 9, 2020
Beth Warren
Sponsored by
D=SIGN AGENDA
Dec. 8 - "How To" & Hardware Day
Dec. 9 - CMS, Creative and Big Idea Day
Dec. 8 - "How To" & Hardware Day
11:00 a.m. EST
D=SIGNing for the Present and Future: Revisiting and Recharging Your Potential
The roots of the digital signage industry have always been strong. But as the industry evolves to support previously unimagined business needs, we’re stepping up and paving new paths. Our day one kickoff will take us on a journey explaining the power of digital signage to solve human and business challenges, including what this means for your business today. From the critical core foundations to future imaginations, we’ll share what’s trending, who’s investing and what to start planning for. Whether you’re new to digital signage or a seasoned vet, prepare to get inspired, empowered and ready for the year ahead.
0.75 RUs
D=SIGNing for the Present and Future: Revisiting and Recharging Your Potential
The roots of the digital signage industry have always been strong. But as the industry evolves to support previously unimagined business needs, we’re stepping up and paving new paths. Our day one kickoff will take us on a journey explaining the power of digital signage to solve human and business challenges, including what this means for your business today… Read More
0.75 RUs
From Hardware to the Cloud — The Many Advantages of Cloud-Connected Digital Signage Networks
Learn about the importance of cloud-connectivity in all types of digital signage. What are the challenges to connecting digital signage hardware to the cloud, and how can they be overcome? What advantages are being realized? What is the business model for those providing this cloud-connectivity to their customers?
0.5 RUs
Digital Signage 201
This foundations course is a broad overview of the components, practices, technology, and strategy of any digital signage system. It covers the basic concepts of planning, content management, software, hardware components, and business operations. This is a great class for both digital signage newbies as well as anyone who’s been specifying, selling, or designing signage systems for the last 10 years.
0.5 RUs
New Tech Lightning Round: Displays 1
Compare digital signage solutions side-by-side during this fast-paced session. Clear Touch, Epson, and Sony will present their products alongside live audience Q&A so you can find the best display for your next project.
Projection Technology Transforming the Customer Experience
Signage clearly isn’t just for rectangles and squares anymore. This session focuses on how projection is transforming the customer experience (CX) as digital signage. You will hear and see how projection technology is impacting digital signage trends to allow businesses to create captivating, immersive environments that engage customers with their product or brand. You will hear how projection technology is impacting digital signage trends to allow businesses to create captivating, immersive environments that engage customers with their product or brand.
0.5 RUs
Projection Technology Transforming the Customer Experience
Signage clearly isn’t just for rectangles and squares anymore. This session focuses on how projection is transforming the customer experience (CX) as digital signage. You will hear and see how projection technology is impacting digital signage trends to allow businesses to create captivating…Read More
0.5 RUs
Wayfinding: The Ultimate Digital Signage App in 6 Actionable Steps
Effective wayfinding is an essential spatial problem-solving tool designed to pinpoint where you are, locate where you want to go and map how you get there. It also happens to also be the doorway into many digital signage opportunities. Integrators, experiential graphic designers, consultants and technologists in higher-ed, enterprise, healthcare, transportation and hospitality will be guided through the six steps leading to a successful wayfinding deployment.
The steps include determining if there is a problem to solve, the identification of the logical champion, planning a technology strategy, concepting and building a solution, delivering long-term support and extending beyond the map.
This presentation will not only be delivered live but also showcase a real-time demo of interactive displays with multiple wayfinding designs and features that can branch off into digital signage, directories, donor boards and other interactive experiences.
0.5 RUs
Wayfinding: The Ultimate Digital Signage App in 6 Actionable Steps
Effective wayfinding is an essential spatial problem-solving tool designed to pinpoint where you are, locate where you want to go and map how you get there. It also happens to also be the doorway into many digital signage opportunities. Integrators, experiential graphic designers, consultants and technologists in higher-ed, enterprise, healthcare, transportation and hospitality will be guided… Read More
0.5 RUs
New Tech Lightning Round: Displays 2
Compare digital signage solutions side-by-side during this fast-paced session. Daktronics, Nanolumens, and Samsung will present their products alongside live audience Q&A so you can find the best display for your next project.
1.0 RU
Day 1 Wrap-Up Panel
Digital signage experts Tony Green, Michael Katz, Kelly Smith will review sessions from D=SIGN day one. This panel will review the day’s content, key takeaways and how AV integrators can expand their digital signage services and offerings. The panelists will also expand upon the newly introduced digital signage technology, products and solutions. We will also discuss what’s trending, how to plan for the future and build future-proof digital signage systems.
0.5 RUs
Day 1 Wrap-Up Panel
Digital signage experts Tony Green, Michael Katz, Kelly Smith will review sessions from D=SIGN day one. This panel will review the day’s content, key takeaways and how AV integrators can expand their digital signage services and offerings. The panelists will also expand upon the newly introduced digital signage technology, products and solutions… Read More
0.5 RUs
Digital Signage Case Studies (with Breakout Sessions)
Join us for a fast-paced look at a few killer digital signage installs. The format is simple: a 5 min presentation about the install followed by 10-minutes of Q&A (from you) with the owner of the network. All of this is inside an intimate video and audio-based Zoom Room – so you get one-on-one time to ask anything you want. Today’s THREE case studies are:
- Hall County Schools: A look at how a K-12 school system integrated a district-wide digital signage system to expedite and improve communications on all campuses!
- THE LOT: A High-End Cinema with Awesome Signage: City Center Bishop Ranch is a two-story, open-air hospitality and entertainment hub offering dining, retail and theater attractions. Designed by renowned architect Renzo Piano, the location touts itself as an “open public square,” providing a luxurious enclave for shopping, eating, gathering and socializing. And, it’s packed with digital signage!
- Thermal Mirror: Samsung Electronics has deployed Creative Realities / inReality Safe Space Solutions in over 20 offices in the US to help reopen in a safe and efficient manner. This solution includes (45) Thermal Mirror devices at entry turnstiles to pre-screen employees temperatures before they are allowed access into Samsung’s facilities. These units are also integrated with Samsung’s 3rd-party employee access control system in order automate the employee entrance process. A digital signage display is also integrated with the Safe Space Solution to communicate new entrance, facility and cleaning policies as well as real-time employee demographics including how many people have been screened, passed and failed.
Digital Signage Case Studies
Join us for a fast-paced look at a few killer digital signage installs. The format is simple: a 5 min presentation about the install followed by 10-minutes of Q&A (from you) with the owner of the network. All of this is inside an intimate video and audio-based Zoom Room – so you get one-on-one time to ask anything you want… Read More
Trivia Night
Show off your knowledge of random facts and pop-culture tidbits during the D=SIGN Trivia Night, sponsored by Legrand. Questions will cover everything from geography and geometry to iron ore and Iron Man. Join a team with up to 10 #avtweeps, or register individually and we’ll place you in a team with new friends.
Thanks to our sponsor, it’s just $10 to play AND you get the chance to win a fabulous prize from Legrand. But don’t worry if you’re not a trivia whiz – our generous sponsor will be randomly choosing a winner so anyone could win!
Net proceeds from this event will be used to fund AVIXA’s diversity initiatives for the AV industry.
Trivia Night
Show off your knowledge of random facts and pop-culture tidbits during the D=SIGN Trivia Night, sponsored by Legrand. Questions will cover everything from geography and geometry to iron ore and Iron Man. Join a team with up to 10 #avtweeps, or register individually and we’ll place you in a team with new friends… Read More
Dec. 9 - CMS, Creative and Big Idea Day
11:00 a.m. EST
D=SIGNing Effective Customer Experiences Across the Digital Ecosystem
In digital signage design, think C before D: the Consumer, their Community, places and spaces they choose Congregate and, of course, the Content that pulls them closer to any digital form factor and inspires them to Choose. Kicking off day two of D=SIGN, we’ll get inside the heads of the modern consumer, explore their values and learn to connect with them in ways that are meaningful — at every phase of the journey — from the front door to the cash wrap and back again. We’ll demystify the role of communications and how to bring clear, compelling messaging experiences at the right place and time — giving you the tools, brand language and simple constructs that will impress your customers and end users and ensure that every screen earns its right on the path to purchase.
0.75 RUs
D=SIGNing Effective Customer Experiences Across the Digital Ecosystem
In digital signage design, think C before D: the Consumer, their Community, places and spaces they choose Congregate and, of course, the Content that pulls them closer to any digital form factor and inspires them to Choose. Kicking off day two of D=SIGN, we’ll get inside the heads of the modern consumer, explore their values and learn to connect with them in ways that are meaningful… Read More
0.75 RUs
Selecting the Right Media Player
Every digital sign has a media player somewhere – some are internal, some are external and, as you heard during yesterday’s session, they can now be in the cloud – depending on the platform. And, nearly every media player accommodates advertising content as part of its CMS. Selecting a media player is likely as important as the creative, as the player determines how content is delivered, scheduled, played and even how scalable the signage network is. This session is an open, frank discussion of the media player options including external, CoB (chip-on-board), OPS and cloud, and how to evaluate that selection process based on the application for the digital signage network itself.
Finally, it should be noted that this includes industry experts who’ve been in digital signage nearly their entire careers.
0.5 RUs
Selecting the Right Media Player
Every digital sign has a media player somewhere – some are internal, some are external and, as you heard during yesterday’s session, they can now be in the cloud – depending on the platform. And, nearly every media player accommodates advertising content as part of its CMS... Read More
0.5 RUs
Selecting a Digital Signage CMS 201
Confused by all of the digital signage software options? Not sure how to pick the right one for your customer? The right choice isn’t always the most expensive or the most feature-rich software tool. In this 30 minute session, we will go a step beyond the basics, uncover key questions you need to ask your customer to identify their needs, and then match those needs with the right CMS partner.
0.5 RUs
New Tech Lightning Round: Media Players
Compare digital signage solutions side-by-side during this fast-paced session. Three manufacturers will present their products alongside live audience Q&A so you can find the best media players for your next project.
1.0 RU
How to Calculate an ROI for Digital Signage
Nearly every digital signage deployment has the capability to accommodate advertising. Almost always, having an ad revenue model can accelerate adoption and scalability of a digital signage network. In fact, you can potentially pay for the deployment of many signage networks from the ad revenue alone – sometimes immediately and sometimes overtime. How do you calculate all of this, and how can you use this data to generate a digital signage network ROI for your client? This session will address both models of a digital signage network ROI: purpose-built and ad revenue models.
0.5 RUs
How to Calculate an ROI for Digital Signage
Nearly every digital signage deployment has the capability to accommodate advertising. Almost always, having an ad revenue model can accelerate adoption and scalability of a digital signage network. In fact, you can potentially pay for the deployment of many signage networks from the ad revenue alone – sometimes immediately and sometimes overtime…Read More
0.5 RUs
Future-Proofing a Digital Signage System
Future-proofing a digital signage network should include discussions around capital, operational and scalability decisions. Why? Well, once a digital signage network is installed, it rarely ever gets smaller; in fact, usually, within a year, the organization who deployed it wants it to grow and expand. So, selecting the right hardware and software that will scale, evolve, grow, adapt, and take advantage of technological improvements is critical.. This session will address how to do all of this and discuss maintenance contracts, network changes, capacity and evaluate financing options with the client.
0.5 RUs
Future-Proofing a Digital Signage System
Future-proofing a digital signage network should include discussions around capital, operational and scalability decisions. Why? Well, once a digital signage network is installed, it rarely ever gets smaller; in fact, usually, within a year, the organization who deployed it wants it to grow and expand…Read More
0.5 RUs
New Tech Lightning Round: Software
Compare digital signage solutions side-by-side during this fast-paced session. Navori Labs, SpinetiX, and Wallboard will present their products alongside live audience Q&A so you can find the best digital signage software for your next project.
1.0 RU
Activating the Future of Digital Signage
The future of digital signage is dynamic, integrated, and hyper-relevant. It’s also here right now. Dig into the key concepts around building a useful and engaging digital signage network that audiences will love, today and in the years to come.
0.5 RUs
Digital Signage Case Studies
Join us for a fast-paced look at a few killer digital signage installs. The format is simple: a 5 min presentation about the install followed by 10-minutes of Q&A (from you) with the owner of the network. All of this is inside an intimate video and audio-based Zoom Room – so you get one-on-one time to ask anything you want. Today’s THREE case studies are:
- SONY: Cantors (Canada) is a 75-year old grocery chain that discovered new ways to communicate with customers with digital Signage and Professional Displays
- Starlight Media: A look at how retail shipping and grocery stores are being transformed using digital signage. The Starlight network includes a conversion of over 6000 static signs to what will eventually be 2500+ dynamic digital signs. — Broadsign is presenting this.
- Making COVID-Safe Spaces Work – SOVA and Verizon Wireless: were eager to get their employees, vendors and guests back into their offices safely. They partnered with CRI to not only implement its Safe Space solutions in their offices, but also in their Executive Briefing Centers across the US. SOVA and Verizon have also partnered with CRI to help deploy these Safe Space Solutions in hundreds of customer locations around the US and the World. All deployments are uniquely different based on each customer’s distinct business rules and include all types of 3rd party integrations, deployment of bar code scanners, digital signage and touch displays.
Digital Signage Case Studies
Join us for a fast-paced look at a few killer digital signage installs. The format is simple: a 5 min presentation about the install followed by 10-minutes of Q&A (from you) with the owner of the network. All of this is inside an intimate video and audio-based Zoom Room – so you get one-on-one time to ask anything you want…Read More
Happy Hour
Join us as we raise a glass after AVIXA’S D=SIGN, the Digital Signage Conference! Hosted by Dave Haynes of Sixteen:Nine, this is a chance for the digital signage community to get together as we send off 2020.
Get close and personal with Dave and a host of DSF board members in this choose your own adventure (topic area) happy hour extravaganza. Topics will include:
- Jobs /Jobseekers & Career Advancement
- DOOH
- Retail & Banking
- General Networking
- Portables & Quotables (AV/IT Advice)
- Work That Wins (Digital Signage Wins & Amazing Installations)
Happy Hour
Join us as we raise a glass after AVIXA’S D=SIGN, the Digital Signage Conference! Hosted by Dave Haynes of Sixteen:Nine, this is a chance for the digital signage community to get together as we send off 2020…Read More
D=SIGN PRESENTERS
Ryan Cahoy
Laura Davis-Taylor
Almir DeCarvlaho
Remi Del Mar
TJ DiQuollo
Chris Freeman
Paul Fleuranges
Steve Gallant
Ken Goldberg
Brian Gorg
Tony Green
Stephanie Gutnik
Jeff Hastings
Jacqueline Hoffmann
Michael Katz
Gary Kayye
Joe Lloyd
Sean Matthews
Mitchell Mittler
Ryan Pogy
Kianna Pompa
George Preston
Wayne Rasor
Nicole Richardson
Kelley Rufoni
Miles Schofield
Kelly Smith
Sandi Stambaugh
Alex VanPelt
Jim Vasgaard
Richard Ventura
Beth Warren
Jeffrey Weitzman
Zach Woullard
Products You’ll See
Displays
Media Players
Software/Software-as-a-Service
Mounts
WHO Should Attend
AV integrators
Retail, hospitality, transportation, healthcare, wellness and QSR operators and higher-ed AV managers
Creative agencies
Content developers
Media network pros
D=SIGN SPONSORS
D=SIGN SPONSORS