Advertising on Digital Signage
It’s Easier Than You Think
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Advertising on Digital Signage – It’s Easier Than You Think
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Digital signage offers unrivaled power to capture attention, drive engagement and bolster the bottom line. But at a significant cost, how do you justify the investment? That’s where advertising comes in.
Discover how to get into digital signage advertising and set yourself up for success from Samsung’s Russell Abdullah and rAVe’s Gary Kayye.
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Russell Abdullah
Head of Strategy & Planning – Display Division at Samsung Electronics America
Prior to his time at Samsung, Russell spent about a dozen years in the Media and Advertising world, in various disciplines ranging from Sales and Revenue Operations, to Strategic Finance and Corporate Development primarily at hyper growth companies. Prior to his time in Digital Media, Russell began his career in Financial Services, including stops at American Express, Credit Suisse, and Goldman Sachs.
Russell studied at the University of Pennsylvania, majoring in Economics and International Relations. His business focus was in Operations and Information Management at the Wharton School of Business.
In his personal life, he is passionate about fly fishing, hiking, and most recently, gardening (thanks to COVID).
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Programmatic Advertising Free Guide
For venues, spectaculars, and digital out-of-home advertisers, LED displays offer unrivaled power to capture attention, drive engagement, and bolster the bottom line. But at a significant cost, how do you justify the investment?
That’s where programmatic advertising comes in. Programmatic advertising connects you directly to a marketplace of advertisers who are eager to pay top dollar for ad placement on your sign. The best part? It all happens automatically—no middlemen, no sales team, and no hassles. Just an easy way to drive ROI from the moment you switch your sign ‘on.’
To learn more about how you can generate value fast from your digital display, download our new guide today at https://go.prismview.com/programmatic-advertising.
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