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  • Ellie Hilemn

The Psychology of Fresh Starts: How the New Year Impacts Consumer Behavior
The Psychology of Fresh Starts: How the New Year Impacts Consumer Behavior 1200 630 Ellie Hilemn

A Natural Reset As people head into a new year, there is a natural sense of reset. Routines shift, and suddenly the idea of starting fresh feels possible again. People…

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  • Zuzie Hernandez

Most Memorable Marketing Moments of 2025 (And What They Teach Us)
Most Memorable Marketing Moments of 2025 (And What They Teach Us) 1200 630 Zuzie Hernandez

This year delivered unforgettable campaigns. Some were brilliant, and some were questionable, but all offer us something to learn. This year showed that a marketing win depends on what a…

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  • Ellie Hilemn

What Happens After the Sale: The Most Overlooked Phase of Marketing
What Happens After the Sale: The Most Overlooked Phase of Marketing 1200 630 Ellie Hilemn

Most brands pour energy into the buildup before the sale. They plan campaigns, write headlines and design landing pages that convince people to click “buy.” But once that moment happens,…

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  • Zuzie Hernandez

Brand Personality: The Missing Piece Behind Real Customer Connection
Brand Personality: The Missing Piece Behind Real Customer Connection 1200 630 Zuzie Hernandez

We live in an era where logos and designs are everywhere — ads on the side of buildings, within social media, on TV — EVERYWHERE. Because we are immersed in…

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  • Zuzie Hernandez

Trending Now: Fall Marketing Moves That Are Actually Working
Trending Now: Fall Marketing Moves That Are Actually Working 1200 630 Zuzie Hernandez

Great fall marketing moves away from the clichés of pumpkin spice lattes and sweater weather (which are great but heavily overused). The marketing moves that actually work are the ones…

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  • Ellie Hilemn

The Power of the Pre-Launch: Turning Curiosity into Conversion
The Power of the Pre-Launch: Turning Curiosity into Conversion 1200 630 Ellie Hilemn

Big brand launches don’t happen overnight. The best ones start with quiet hints that spark curiosity and make people want more. Whether it’s a new product, campaign or rebrand, the…

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  • emily@theraveagency.com

THE rAVe Agency Appoints Morgan Lawrence as President
THE rAVe Agency Appoints Morgan Lawrence as President 1200 630 emily@theraveagency.com

Morgan Lawrence steps into an expanded leadership role to drive strategy, innovation and long-term growth at THE rAVe Agency THE rAVe Agency, a full-service creative agency specializing in branding, communications…

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  • Ellie Hilemn

Make it Go Further: Repurposing Content for Maximum Impact
Make it Go Further: Repurposing Content for Maximum Impact 1200 630 Ellie Hilemn

It’s hard out here — coming up with and executing your brand’s content week after week can feel overwhelming. Between social posts, newsletters, blogs and interviews, it’s easy to produce…

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  • Zuzie Hernandez

September Scroll Habits: How Audience Behavior Shifts After Summer
September Scroll Habits: How Audience Behavior Shifts After Summer 1200 630 Zuzie Hernandez

As tan lines fade and Google Calendars start to fill up, our scrolling habits shift too. During the summer, screen time tends to rise — thanks to more leisure hours…

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  • Zuzie Hernandez

Marketing Is a Party. Are You Inviting the Right People?
Marketing Is a Party. Are You Inviting the Right People? 1200 630 Zuzie Hernandez

Picture this: You spend weeks planning the perfect party. You book a live band, hire a team of barbecue pitmasters and create the ideal vibe. But when guests arrive, you…

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  • Ellie Hilemn

Less Talking, More Listening: What Your Audience is Trying to Tell You
Less Talking, More Listening: What Your Audience is Trying to Tell You 1200 630 Ellie Hilemn

Understanding Social Listening Social listening is the practice of paying attention to your audience’s behavior, comments and feedback across platforms. It involves monitoring your brand’s tags, mentions, replies and welcoming…

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  • Ellie Hilemn

Living Your Brand: The Case for Values-Driven Marketing
Living Your Brand: The Case for Values-Driven Marketing 1201 631 Ellie Hilemn

Trends come and go, and these days, a brand’s values matter more than ever. We live in a fast-paced world; people scroll quickly and trust slowly. This means the brands…

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