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How to Create a Strong Brand Message

How to Create a Strong Brand Message 1920 1080 Morgan Lawrence

A brand message includes the words or phrases used to describe a brand. It’s the language and phrasing that appears on the website, social media pages, printed materials and product…

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Social Media Trends You Should Be Focusing On

Social Media Trends You Should Be Focusing On 1920 1081 Morgan Lawrence

Social media has become one of the most important tools for marketing and communications over the past decade. A strong social media presence is essential for practically all midsize to…

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Embracing a Fresh Start in the New Year

Embracing a Fresh Start in the New Year 1920 1081 Morgan Lawrence

For many of us, 2020 might have been exhausting, chaotic, surreal and a complete dumpster fire. The Washington Post asked its readers to describe 2020 in one word or phase,…

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Increasing Audience Engagement on Blogs

Increasing Audience Engagement on Blogs 1920 1080 Morgan Lawrence

With the rise of online video platforms (e.g.,YouTube and Video) and live video streaming on social media outlets such as Instagram and LinkedIn, it might seem like blogging isn’t as…

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Tips for Making Old Content New Again

Tips for Making Old Content New Again 1920 1080 Morgan Lawrence

What do the movies A Star is Born, The Great Gatsby, Batman, King Kong and the Jungle Book have in common? They’re well-loved films that have been remade. In most…

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Finding the Value in LinkedIn Analytics

Finding the Value in LinkedIn Analytics 1920 1080 Morgan Lawrence

With 760 million users (and growing every day), LinkedIn has become the go-to social network for B2B marketers to reach their relevant audience. People spend their time on other social…

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Meet the Team: Mandy Beckner

Meet the Team: Mandy Beckner 1024 683 Brooke Fisher

Meet the Team: Mandy Beckner Mandy is President and COO at THE rAVe Agency. How long have you been working in the audiovisual industry? 20 years. In September 2020, I…

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Secrets to Humanizing Your Brand

Secrets to Humanizing Your Brand 1920 1080 Morgan Lawrence

People want to do business with people they trust. For a company to earn human trust, it needs to act and sound human. It is in every company’s interest to…

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Almo Professional A/V Selects THE rAVe Agency’s LAVNCH Platform for E4v

Almo Professional A/V Selects THE rAVe Agency’s LAVNCH Platform for E4v 454 392 Morgan Lawrence

Almo Professional A/V, the ProAV industry’s most dynamic distributor, has selected THE rAVe Agency’s LAVNCH platform for its highly successful virtual program, E4v. Part of the award-winning E4 Experience, E4v…

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THE rAVe Agency Appoints Amanda Beckner as President and Chief Operating Officer

THE rAVe Agency Appoints Amanda Beckner as President and Chief Operating Officer 2560 2560 Morgan Lawrence

THE rAVe Agency, the AV industry’s only creative agency, is pleased to announce Amanda Beckner, CTS, as president and chief operating officer. Beckner brings more than 20 years of strategic,…

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The Power of Thought Leadership in Marketing

The Power of Thought Leadership in Marketing 1920 1080 Morgan Lawrence

Thought leadership is more than just a buzzword. It is important in the modern B2B marketing environment, because people want to do business with companies they trust. Trust is developed…

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Create a Compelling Product Video in Five Steps

Create a Compelling Product Video in Five Steps 1920 1080 Morgan Lawrence

Video content is increasing in popularity, and research shows that it’s becoming one of the strongest marketing mediums. According to Social Media Week, 78% of people report watching videos online…

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