Morgan Lawrence steps into an expanded leadership role to drive strategy, innovation and long-term growth at THE rAVe Agency
THE rAVe Agency, a full-service creative agency specializing in branding, communications and marketing for the audiovisual industry, announces the promotion of Morgan Lawrence, APR, to President. Lawrence, who previously served as Director of Communications, brings more than a decade of strategic communications and leadership experience to her new role. She will be instrumental in driving the agency’s long-term strategy and positioning it for growth.
Lawrence joined THE rAVe Agency six years ago to help Gary Kayye, co-founder of THE rAVe Agency, launch rAVe [STORYTELLING], the agency’s strategic communications division. Under her leadership, STORYTELLING has expanded beyond traditional public relations to deliver high-impact content, media relations and communications strategies tailored for the audiovisual industry. She has built and maintained meaningful relationships with leading publications, positioned brands as thought leaders and helped clients navigate complex communications with confidence and clarity.
With over 12 years of experience spanning agency and in-house roles, Lawrence brings a strategic vision and customer-first approach to everything she does. She has been instrumental in shaping the agency’s success and is the ideal leader to guide THE rAVe Agency into its next chapter.
“Morgan is the perfect person to lead THE rAVe Agency going forward,” said Gary Kayye, founder of THE rAVe Agency. “She’s not only respected by everyone inside rAVe but she’s loved by our clients. She’s creative, organized and her vision for growing THE rAVe Agency is infectious. I’m excited to have her take the reins so I can focus on being creative!”
“I am grateful to Gary for entrusting me to help him grow the company, and for placing his confidence in me to lead the company in an expanded role,” said Morgan Lawrence. “I have an ambitious vision for the future and am eager to build upon the strong foundation our team has established. Together, we are positioning the agency for an exciting new chapter.”
Lawrence earned her Bachelor of Arts in Mass Communication and Media Studies from Arizona State University and holds her Accreditation in Public Relations (APR), a mark of excellence among public relations professionals. She is passionate about developing communications and marketing strategies that enable brands to grow, evolve and create a lasting impact.
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