LAVNCH is a lead generation–based platform that combines the capability of delivering any virtual event you can imagine. Want to convert your analog, in-person, two-day conference into a 365-day online virtual conference? LAVNCH can do that. Want to start a virtual conference from scratch? LAVNCH can do that. Want to deliver a hybrid event — combining in-person and online elements — to any audience? LAVNCH can do that. Or want to up your webinar game?

LAVNCH can do that.

But that’s not all LAVNCH can do.

Would you like to amp up your webinars with more interactivity, adding both linear and non-linear content? Want to add more value to your webinars, delivering them on the same platform that hosts all your valuable product content? LAVNCH can do that.

Do you host regional conferences and wish you could create a virtual trade show that wasn’t just a static booth? Want to integrate videos, live product launches and deep dives into product or tech topics, all while being able to “meet” with attendees via chat in real time? LAVNCH can do that.

Do you wish you could bring the same energy to online sales kickoff (SKO) meetings that you’d often generate at in-person ones? Want to inspire your team to get their creative juices flowing again? LAVNCH can do that.

Do you wish there were a publication that focused solely on new product launches so that you don’t have to wait to debut product only during and around trade show season? LAVNCH can do that.

It’s time you met LAVNCH!

LAVNCH is THE rAVe Agency’s new product-launch platform that combines virtual events, press conferences, shows, meetings, webinars and a publication to grab the audience’s attention — focusing them on you — when and how you need it.
LAVNCH is new to you but not to us. We’ve been working on it here at THE rAVe Agency for a while, and it wasn’t born from one random idea. In fact, THE rAVe Agency likely has more experience with virtual and digital events than any other company in the ProAV industry. Our rAVe [NOW] talent team created the first-ever virtual trade show microsite for InfoComm way back in 2009. Since then, through video storytelling, we’ve created the industry’s most extensive virtual product library. We’ve shot and posted more than 35,000 product videos that share nearly 20 million video views on YouTube alone! We’ve also been publishing the AV industry’s #1 e-newsletters since 2003. And in 2018, we added VR.
So when we do something virtual and digital, we do it right.


LAVNCH is an ecosystem of lead generation–based delivery systems that work together, offering different approaches to new product launches. It’s not just limited to one, two or even a few core strategies — it’s actually six. This holistic approach tackles the conundrum that nearly every company has experienced: How do you successfully debut new products, technologies, people or concepts so that they grab the attention of the potential specifier, designer or buyer, considering there’s so much digital and analog product noise already out there?

Simple, use LAVNCH.

Because LAVNCH is a platform approach to marketing, branding, thought-leadership and new product rollouts, we don’t have a one-size-fits-all solution. THE rAVe Agency, using LAVNCH, has six ways to use the platform. (So far, five have debuted: LAVNCH WEEK, LAVNCH DAY, LAVNCH & LEARN, LAVNCH VTS and LAVNCH BLAST.) And they’re all included within our Agency’s creative services, project management, production and registration capabilities. Read up on each approach below, so you can pick the right way to use our virtual (or hybrid) event platform in the way that fits your needs. Or maybe give one and try, and once you see how well LAVNCH works, you’ll find an opportunity to use yet another part of the platform.


LAVNCH WEEK is the platform you use for a 3-, 4- or 5-day event where you want to not only brand yourself, instantly though your own LAVNCH WEEK event, as a thought-leader but also present content that will provide educational value or product launches blanketed with educational information. In survey after survey, it’s been proven that people appreciate new product information if it’s wrapped in an educational experience. And, LAVNCH WEEK, since it’s a multi-day event, offers you the platform to do that as you’re not in a hurry to “get the information out there.” You can take your time with the attendee to earn their trust and invite them to their computer screens and tablets.

THE rAVe Agency has used the LAVNCH WEEK platform twice, in fact, to deliver a week’s worth of educational content and new product launches, but, as a methodology for helping registered attendees see value in attending each day, we themed each day base don market application. Seeing how we used the platform in April 2020 and then again in June 2020 may provide you some inspiration on how you could use it yourself. See the archives here >>

All LAVNCH WEEK events are hosted on a responsive website, developed by THE rAVe Agency UX design. You can host an open-invite or “registration is required” event, and content is streamed LIVE each day using Zoom, that’s natively integrated into the LAVNCH Platform. However, if you’d like to use Teams, an RTMP or RTSP streaming feed, we can host that, too! All LAVNCH WEEK pages can include pre-recorded and native video hosting (behind this same registration-wall) and allow virtual attendees to see the products covered during a LAVNCH WEEK, also new products that are related to the topics discussed. Also, attendees can use the platform to book Zoom video appointments with you; we can integrate product collateral, links and even PDF downloads into your LAVNCH WEEK pages and all LAVCH WEEK events include live polling, chat and Q&A.

The second LAVNCH event that will highlight the LAVNCH platform’s capabilities will be something we are calling LAVNCH DAY.


Any AV manufacturer can book a LAVNCH DAY. Unlike delivering a webinar focused on a new product, posting a video on YouTube hoping it gets seen or even noticed or sending out a press release that some AV magazine just copy-and-pastes on to their website, booking a LAVNCH DAY gives you a focused, platform approach to a new product debut.

Your LAVNCH DAY can be hosted and delivered as either an open-to-all or using a behind-a-lead-wall approach. And, you can decide to invite anyone to a LAVNCH DAY or you have the option to leverage the rAVe [PUBS] and rAVe [NOW] communities. In addition, we can even promote your LAVNCH DAY to our over 125,000 social media connections on Facebook, LinkedIn, Twitter and Instagram.

Your LAVNCH DAY isn’t limited in live sessions or product roll-outs in a day but, based on our experience, a typical LAVNCH DAY may consist of a combination of an invitation-only live press conference, a product demo and sales strategy session with your integrators/dealers, a session aimed at your enterprise customers and then may close with a panel discussion — all of this would be delivered live, can be made interactive to ensure engagement, would host all the product literature, URLs and even allow for real-time chat with the various product managers or regionals sales teams AND would be hosted on the same LAVNCH DAY page – in real-time as well as archived for future potential customers to leverage.

So, as you can see, LAVNCH isn’t just a webinar platform. Your LAVNCH DAY would be a dynamic approach to new product rollouts that would be memorable and be able to gauge real interest from the attendees.

The third LAVNCH event that will highlight the capabilities of the LAVNCH platform will be a totally virtual trade show (VTS) using LAVNCH VTS.


Nothing can replace the experience of being in attendance on a trade show floor. But, we think LAVNCH VTS is certainly the next-best thing. But, LAVNCH VTS isn’t just a trade show, it’s a fully customizable trade show and conference even platform that integrates live video presentations, live product demos, a trade show “hall” approach to exhibiting and the ability for exhibitors to not only host product videos, literature, URLs to product specs (in their “booths”) but also to chat, live one-on-one or in groups with attendees. And, of course, collect leads from anyone actually interested in their products.

Unlike the avatar-based 2D and 3D kind-of trade show platforms, LAVNCH VTS is a linear approach to a show that allows for casual show floor “browsing” of exhibitors without the visual interruptions that typical virtual show floors have and without the pushy sales approach. And, attendees not only sit through live educational presentations but they can be allowed (or gated) from browsing the show floor based on the objective of the event organizers.

But, that said, LAVNCH VTS is customizable. THE rAVe Agency can both set-up and manage your event, turn-key, so all you have to do is promote attendance. And, if you need help with that, you can leverage the rAVe [PUBS] and rAVe [NOW] communities. In addition, we can even promote your LAVNCH DAY to our over 125,000 social media connections on Facebook, LinkedIn, Twitter and Instagram.


We have over 10 years of delivering a publication that’s solely focused on new product announcements and nothing else, via rAVe SHOWSTOPPERS. But, SHOWSTOPPERS has been exclusively limited to in and around trade shows — and not all products are launched during a show. So, we’ve evolved the old SHOWSTOPPERS format into a new publication that will leverage the technology behind LAVNCH to deliver a monthly publication that exclusively focuses on new products. But, it’s not just SHOWSTOPPERS repackaged. In fact, it not only incorporates trackable links but, it includes editorial coverage and/or video coverage of the products you are highlighting, too. So, in addition to getting an ad for your new product embedded in each issue, you also get a guarantee that it will be accompanied by any and all editorial coverage we have of your company from that month too – and we’ll amp-up the frequency during show months, too. So, LAVNCH BLAST will be sent at least once per month with additional opportunities to reach our readers with both pre- and post-show issues in and around the major AV trade shows. And, all of it will include a report of how many people it was received by as well as the ability to track your leads.






>>COMING 2021<<

Want more info on LAVNCH?

Let’s work together