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  • Zuzie Hernandez

Trending Now: Fall Marketing Moves That Are Actually Working
Trending Now: Fall Marketing Moves That Are Actually Working 1200 630 Zuzie Hernandez

Great fall marketing moves away from the clichés of pumpkin spice lattes and sweater weather (which are great but heavily overused). The marketing moves that actually work are the ones…

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  • Ellie Hilemn

The Power of the Pre-Launch: Turning Curiosity into Conversion
The Power of the Pre-Launch: Turning Curiosity into Conversion 1200 630 Ellie Hilemn

Big brand launches don’t happen overnight. The best ones start with quiet hints that spark curiosity and make people want more. Whether it’s a new product, campaign or rebrand, the…

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  • emily@theraveagency.com

THE rAVe Agency Appoints Morgan Lawrence as President
THE rAVe Agency Appoints Morgan Lawrence as President 1200 630 emily@theraveagency.com

Morgan Lawrence steps into an expanded leadership role to drive strategy, innovation and long-term growth at THE rAVe Agency THE rAVe Agency, a full-service creative agency specializing in branding, communications…

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  • Ellie Hilemn

Make it Go Further: Repurposing Content for Maximum Impact
Make it Go Further: Repurposing Content for Maximum Impact 1200 630 Ellie Hilemn

It’s hard out here — coming up with and executing your brand’s content week after week can feel overwhelming. Between social posts, newsletters, blogs and interviews, it’s easy to produce…

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  • Zuzie Hernandez

September Scroll Habits: How Audience Behavior Shifts After Summer
September Scroll Habits: How Audience Behavior Shifts After Summer 1200 630 Zuzie Hernandez

As tan lines fade and Google Calendars start to fill up, our scrolling habits shift too. During the summer, screen time tends to rise — thanks to more leisure hours…

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  • Zuzie Hernandez

Marketing Is a Party. Are You Inviting the Right People?
Marketing Is a Party. Are You Inviting the Right People? 1200 630 Zuzie Hernandez

Picture this: You spend weeks planning the perfect party. You book a live band, hire a team of barbecue pitmasters and create the ideal vibe. But when guests arrive, you…

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  • Ellie Hilemn

Less Talking, More Listening: What Your Audience is Trying to Tell You
Less Talking, More Listening: What Your Audience is Trying to Tell You 1200 630 Ellie Hilemn

Understanding Social Listening Social listening is the practice of paying attention to your audience’s behavior, comments and feedback across platforms. It involves monitoring your brand’s tags, mentions, replies and welcoming…

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  • Ellie Hilemn

Living Your Brand: The Case for Values-Driven Marketing
Living Your Brand: The Case for Values-Driven Marketing 1201 631 Ellie Hilemn

Trends come and go, and these days, a brand’s values matter more than ever. We live in a fast-paced world; people scroll quickly and trust slowly. This means the brands…

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  • Zuzie Hernandez

So… Do Hashtags Still Matter in 2025?
So… Do Hashtags Still Matter in 2025? 1201 631 Zuzie Hernandez

The role of hashtags remains a topic of debate among social media marketers. Some view them as outdated — often seeing them used ironically or as a punchline. Others swear…

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  • Zuzie Hernandez

3 Brands Crushing It on Social Media (and What We Can Learn)
3 Brands Crushing It on Social Media (and What We Can Learn) 1201 631 Zuzie Hernandez

Social media is packed with campaigns and brands all fighting for the same thing: attention. In a space that moves fast and rewards authenticity, the brands that win are the…

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  • Ellie Hilemn

Professional Doesn’t Mean Boring: Redefining Brand Voice in the Age of Relatability
Professional Doesn’t Mean Boring: Redefining Brand Voice in the Age of Relatability 1201 631 Ellie Hilemn

In today’s marketing environment, brands are expected to do more than just inform — they need to connect. But for companies in traditionally formal industries, that expectation can feel like…

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  • Abbie Ashford

Marketing in the Age of TikTok
Marketing in the Age of TikTok 1200 630 Abbie Ashford

Over the last few years, TikTok has become the heart and soul of marketing. In today’s digital landscape, it has reshaped how we pay attention and interact with ads. With…

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