branding and marketing

  • Abbie Ashford

How to Build a Distinctive Brand Identity
How to Build a Distinctive Brand Identity 1200 630 Abbie Ashford

When it comes to building and establishing your brand in the industry, you cannot rely solely on good products or services. You need to ensure that your brand has a…

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  • Abbie Ashford

Five Most Valued Marketing Skills
Five Most Valued Marketing Skills 1200 630 Abbie Ashford

There’s no question that marketing is a desirable field of work and that the results of that work are incredibly rewarding. Marketers come up with creative ideas that build a…

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  • Morgan Lawrence

What’s the Difference Between Branding and Marketing?
What’s the Difference Between Branding and Marketing? 1920 1080 Morgan Lawrence

I received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…

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