branding and marketing

  • Zuzie Hernandez

Trending Now: Fall Marketing Moves That Are Actually Working
Trending Now: Fall Marketing Moves That Are Actually Working 1200 630 Zuzie Hernandez

Great fall marketing moves away from the clichés of pumpkin spice lattes and sweater weather (which are great but heavily overused). The marketing moves that actually work are the ones…

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  • Ellie Hilemn

Professional Doesn’t Mean Boring: Redefining Brand Voice in the Age of Relatability
Professional Doesn’t Mean Boring: Redefining Brand Voice in the Age of Relatability 1201 631 Ellie Hilemn

In today’s marketing environment, brands are expected to do more than just inform — they need to connect. But for companies in traditionally formal industries, that expectation can feel like…

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  • Abbie Ashford

Marketing in the Age of TikTok
Marketing in the Age of TikTok 1200 630 Abbie Ashford

Over the last few years, TikTok has become the heart and soul of marketing. In today’s digital landscape, it has reshaped how we pay attention and interact with ads. With…

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  • Abbie Ashford

How to Find the Right Influencers for Your Brand
How to Find the Right Influencers for Your Brand 1200 630 Abbie Ashford

In our highly digital age, influencer marketing is all the rage and very much thriving. So, what exactly is an influencer? According to Sprout Social,  an influencer is “someone in…

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  • Abbie Ashford

How to Build a Distinctive Brand Identity
How to Build a Distinctive Brand Identity 1200 630 Abbie Ashford

When it comes to building and establishing your brand in the industry, you cannot rely solely on good products or services. You need to ensure that your brand has a…

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  • Abbie Ashford

Five Most Valued Marketing Skills
Five Most Valued Marketing Skills 1200 630 Abbie Ashford

There’s no question that marketing is a desirable field of work and that the results of that work are incredibly rewarding. Marketers come up with creative ideas that build a…

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  • Morgan Lawrence

What’s the Difference Between Branding and Marketing?
What’s the Difference Between Branding and Marketing? 1920 1080 Morgan Lawrence

I received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…

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