THE rAVe Agency

  • Kirsten Sharpe

The Danger of the Post-Show Silence
The Danger of the Post-Show Silence 1025 539 Kirsten Sharpe

In the ProAV industry, marketing budgets and energy tend to revolve around two major events: product launches and trade shows. You spend months preparing for InfoComm or ISE. You build…

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  • Emily Dean

Why Smart ProAV Brands Prioritize Precision Over Reach
Why Smart ProAV Brands Prioritize Precision Over Reach 1025 539 Emily Dean

When you sit down to plan your marketing spend for the year, the numbers typically dictate the boundaries. Whether you are working with $20,000 or $180,000, you want to make…

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  • Morgan Lawrence

The ProAV Marketing Trap: Staying Inside Your Own Ecosystem
The ProAV Marketing Trap: Staying Inside Your Own Ecosystem 1025 539 Morgan Lawrence

Most marketing teams in the AV industry have an established routine for their owned channels. You send out a monthly newsletter to your customers, you post updates on your social…

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  • Carolyn Cheek

Why the Best Marketing Doesn’t Feel Like Marketing
Why the Best Marketing Doesn’t Feel Like Marketing 2560 1345 Carolyn Cheek

“The best marketing doesn’t feel like marketing” is a quote from Tom Fishburne, a marketing cartoonist, or in his own words, “Marketoonist,” who built his career around poking fun at…

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  • Izzie Kielkowicz

The Future of Marketing Looks More Casual
The Future of Marketing Looks More Casual 2560 1346 Izzie Kielkowicz

For as long as I can remember, brands have chased perfection online. Whether it’s perfect graphics, perfect captions or perfect campaigns, every post is carefully polished until it barely sounds…

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  • Izzie Kielkowicz

The ‘Scrolling Mindset’: How People Actually Consume Content Today
The ‘Scrolling Mindset’: How People Actually Consume Content Today 1025 538 Izzie Kielkowicz

There was once a time when content consumption was intentional. You clicked on an article, sat down to watch a video or actively chose to engage with something from start…

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  • Abbie Ashford

How Businesses Can “Spring Clean” Their Marketing
How Businesses Can “Spring Clean” Their Marketing 1200 630 Abbie Ashford

The start of spring is the perfect time to pause and do some marketing spring cleaning. Spring represents a fresh start and a chance for businesses to refresh visuals across…

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  • Ellie Hilemn

The Rise of In-Person Events in an AI Era
The Rise of In-Person Events in an AI Era 1200 630 Ellie Hilemn

Artificial intelligence has made many parts of marketing more efficient. From content creation to campaign conceptualization, teams can execute ideas faster than ever before. As these tools become more accessible,…

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  • Ellie Hilemn

The Middle of the Marketing Funnel: Why Awareness Doesn’t Drive Sales
The Middle of the Marketing Funnel: Why Awareness Doesn’t Drive Sales 1200 630 Ellie Hilemn

Many brands invest heavily in getting noticed. They run ads, attend events and push attention-grabbing content. While visibility is important, it is only the first step in the customer journey.…

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  • Zuzie Hernandez

The Psychology of Gifting: What Valentine’s Day Reveals About Consumer Behavior
The Psychology of Gifting: What Valentine’s Day Reveals About Consumer Behavior 1200 630 Zuzie Hernandez

With Valentine’s having come and gone, and an estimated 49% of Americans celebrating the holiday according to CivicScience, consumers flocked to candy aisles and florists around the country. Beyond the…

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  • Zuzie Hernandez

What Gen Z Actually Wants From Brands in 2026
What Gen Z Actually Wants From Brands in 2026 1200 630 Zuzie Hernandez

As we move into 2026, Gen-Z has clear expectations for how brands show up and connect with them. This generation holds significant influence over how brands are perceived and supported,…

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  • Ellie Hilemn

Knowing the Product vs. Knowing the Person
Knowing the Product vs. Knowing the Person 1200 630 Ellie Hilemn

Many marketers know their product inside and out. They can confidently talk through its features, benefits and selling points, but what often gets overlooked is that product expertise does not…

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THE rAVe Agency
101 Glen Lennox Drive, Suite 300
Chapel Hill, NC 27517
+1 919.823.4732

info@theraveagency.com
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