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Ellie Hilemn

  • Ellie Hilemn

The Psychology of Fresh Starts: How the New Year Impacts Consumer Behavior
The Psychology of Fresh Starts: How the New Year Impacts Consumer Behavior 1200 630 Ellie Hilemn

A Natural Reset As people head into a new year, there is a natural sense of reset. Routines shift, and suddenly the idea of starting fresh feels possible again. People…

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  • Ellie Hilemn

What Happens After the Sale: The Most Overlooked Phase of Marketing
What Happens After the Sale: The Most Overlooked Phase of Marketing 1200 630 Ellie Hilemn

Most brands pour energy into the buildup before the sale. They plan campaigns, write headlines and design landing pages that convince people to click “buy.” But once that moment happens,…

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  • Ellie Hilemn

The Power of the Pre-Launch: Turning Curiosity into Conversion
The Power of the Pre-Launch: Turning Curiosity into Conversion 1200 630 Ellie Hilemn

Big brand launches don’t happen overnight. The best ones start with quiet hints that spark curiosity and make people want more. Whether it’s a new product, campaign or rebrand, the…

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  • Ellie Hilemn

Make it Go Further: Repurposing Content for Maximum Impact
Make it Go Further: Repurposing Content for Maximum Impact 1200 630 Ellie Hilemn

It’s hard out here — coming up with and executing your brand’s content week after week can feel overwhelming. Between social posts, newsletters, blogs and interviews, it’s easy to produce…

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  • Ellie Hilemn

Less Talking, More Listening: What Your Audience is Trying to Tell You
Less Talking, More Listening: What Your Audience is Trying to Tell You 1200 630 Ellie Hilemn

Understanding Social Listening Social listening is the practice of paying attention to your audience’s behavior, comments and feedback across platforms. It involves monitoring your brand’s tags, mentions, replies and welcoming…

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  • Ellie Hilemn

Living Your Brand: The Case for Values-Driven Marketing
Living Your Brand: The Case for Values-Driven Marketing 1201 631 Ellie Hilemn

Trends come and go, and these days, a brand’s values matter more than ever. We live in a fast-paced world; people scroll quickly and trust slowly. This means the brands…

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