Kirsten Sharpe

A lot of marketing leaders moving into the ProAV space bring a playbook that worked perfectly in their last role. They look at the analytics, set aggressive targets, and build…

When you are creating content for the professional AV industry, it makes sense to start with what you know best. You have a great product, you know exactly what it…

In the ProAV industry, marketing budgets and energy tend to revolve around two major events: product launches and trade shows. You spend months preparing for InfoComm or ISE. You build…