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Kirsten Sharpe

The Difference Between Noise and Education

The Difference Between Noise and Education 1025 539 Kirsten Sharpe

When you are creating content for the professional AV industry, it makes sense to start with what you know best. You have a great product, you know exactly what it…

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The Danger of the Post-Show Silence

The Danger of the Post-Show Silence 1025 539 Kirsten Sharpe

In the ProAV industry, marketing budgets and energy tend to revolve around two major events: product launches and trade shows. You spend months preparing for InfoComm or ISE. You build…

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