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Zuzie Hernandez

Most Memorable Marketing Moments of 2025 (And What They Teach Us)

Most Memorable Marketing Moments of 2025 (And What They Teach Us) 1200 630 Zuzie Hernandez

This year delivered unforgettable campaigns. Some were brilliant, and some were questionable, but all offer us something to learn. This year showed that a marketing win depends on what a…

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Brand Personality: The Missing Piece Behind Real Customer Connection

Brand Personality: The Missing Piece Behind Real Customer Connection 1200 630 Zuzie Hernandez

We live in an era where logos and designs are everywhere — ads on the side of buildings, within social media, on TV — EVERYWHERE. Because we are immersed in…

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Trending Now: Fall Marketing Moves That Are Actually Working

Trending Now: Fall Marketing Moves That Are Actually Working 1200 630 Zuzie Hernandez

Great fall marketing moves away from the clichés of pumpkin spice lattes and sweater weather (which are great but heavily overused). The marketing moves that actually work are the ones…

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September Scroll Habits: How Audience Behavior Shifts After Summer

September Scroll Habits: How Audience Behavior Shifts After Summer 1200 630 Zuzie Hernandez

As tan lines fade and Google Calendars start to fill up, our scrolling habits shift too. During the summer, screen time tends to rise — thanks to more leisure hours…

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Marketing Is a Party. Are You Inviting the Right People?

Marketing Is a Party. Are You Inviting the Right People? 1200 630 Zuzie Hernandez

Picture this: You spend weeks planning the perfect party. You book a live band, hire a team of barbecue pitmasters and create the ideal vibe. But when guests arrive, you…

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So… Do Hashtags Still Matter in 2025?

So… Do Hashtags Still Matter in 2025? 1201 631 Zuzie Hernandez

The role of hashtags remains a topic of debate among social media marketers. Some view them as outdated — often seeing them used ironically or as a punchline. Others swear…

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