Posts By :

Zuzie Hernandez

  • Zuzie Hernandez

The Psychology of Gifting: What Valentine’s Day Reveals About Consumer Behavior
The Psychology of Gifting: What Valentine’s Day Reveals About Consumer Behavior 1200 630 Zuzie Hernandez

With Valentine’s having come and gone, and an estimated 49% of Americans celebrating the holiday according to CivicScience, consumers flocked to candy aisles and florists around the country. Beyond the…

read more
  • Zuzie Hernandez

What Gen Z actually wants from brands in 2026
What Gen Z actually wants from brands in 2026 1200 630 Zuzie Hernandez

As we move into 2026, Gen-Z has clear expectations for how brands show up and connect with them. This generation holds significant influence over how brands are perceived and supported,…

read more
  • Zuzie Hernandez

Most Memorable Marketing Moments of 2025 (And What They Teach Us)
Most Memorable Marketing Moments of 2025 (And What They Teach Us) 1200 630 Zuzie Hernandez

This year delivered unforgettable campaigns. Some were brilliant, and some were questionable, but all offer us something to learn. This year showed that a marketing win depends on what a…

read more
  • Zuzie Hernandez

Brand Personality: The Missing Piece Behind Real Customer Connection
Brand Personality: The Missing Piece Behind Real Customer Connection 1200 630 Zuzie Hernandez

We live in an era where logos and designs are everywhere — ads on the side of buildings, within social media, on TV — EVERYWHERE. Because we are immersed in…

read more
  • Zuzie Hernandez

Trending Now: Fall Marketing Moves That Are Actually Working
Trending Now: Fall Marketing Moves That Are Actually Working 1200 630 Zuzie Hernandez

Great fall marketing moves away from the clichés of pumpkin spice lattes and sweater weather (which are great but heavily overused). The marketing moves that actually work are the ones…

read more
  • Zuzie Hernandez

September Scroll Habits: How Audience Behavior Shifts After Summer
September Scroll Habits: How Audience Behavior Shifts After Summer 1200 630 Zuzie Hernandez

As tan lines fade and Google Calendars start to fill up, our scrolling habits shift too. During the summer, screen time tends to rise — thanks to more leisure hours…

read more
  • Zuzie Hernandez

Marketing Is a Party. Are You Inviting the Right People?
Marketing Is a Party. Are You Inviting the Right People? 1200 630 Zuzie Hernandez

Picture this: You spend weeks planning the perfect party. You book a live band, hire a team of barbecue pitmasters and create the ideal vibe. But when guests arrive, you…

read more
  • Zuzie Hernandez

So… Do Hashtags Still Matter in 2025?
So… Do Hashtags Still Matter in 2025? 1201 631 Zuzie Hernandez

The role of hashtags remains a topic of debate among social media marketers. Some view them as outdated — often seeing them used ironically or as a punchline. Others swear…

read more
THE rAVe Agency
101 Glen Lennox Drive, Suite 300
Chapel Hill, NC 27517
+1 919.823.4732

info@theraveagency.com
Home
Who We Are
Jobs
Blog
LOOKBOOK
Subscribe
Contact

©  | THE rAVe Agency

Enter your
text here
Top