First impressions are everything, and this applies to in-person and digital settings. How well does your business measure up when it comes to Search Engine Optimization (SEO)? Strong SEO ensures that your website or product page is easy for potential customers to find, leading to more traffic and impressions.
Why Does SEO Matter?
When searching for something, which link are you most likely to click, number one in the feed or number thirty-one on page four? While SEO helps attract visitors to your site and increase traffic, it also communicates trust to your consumers because users trust search engines, and appearing at the top of search results signals credibility. SEO gets people to your website, and the user experience is what builds trust and cultivates consumer loyalty.
That experience begins with SEO, and here are three top tips to improve yours:
Content
There are ways you can craft your content to improve your SEO. One of the easiest ways to achieve this is using keyword research. Simply identify industry buzzwords and common terms your target audience is searching for and integrate them into your content. In addition, providing potential customers with diverse and interactive content, such as blogs, how-to guides and product announcements, is key to improving SEO. Your messages should be available in multiple high-quality formats and contain valuable information, so it’s the first thing that populates when a consumer clicks “search.”
User Experience
The user experience can also impact your SEO. A great UX can improve your SEO; a not-so-great UX can tank your SEO. In 2024, customers don’t have time to use poorly functioning websites. To promote usage, your website should load quickly and be user-friendly (for both mobile and PC). Page navigation should be intuitive, and each page should have a unique title and description that utilizes keywords.
Social Media
To drive traffic to your website and increase your SEO, utilize your pre-existing social media platforms like LinkedIn, Instagram and X. You should regularly post engaging content that includes a call to action (CTA) for consumers to your website. Social proof is also a key component of utilizing social media for SEO purposes. Sharing all customer reviews and testimonials on social media (and really, ALL of them… the good and bad) can enhance your credibility and overall SEO.
In our highly digital world, consumer practices are changing, and search engine optimization is a key to ensuring your website doesn’t get lost amongst the others. SEO increases website visibility and traffic, leading to more interactions with your company and potential customers.
