Presented By

Platinum Sponsors

Introducing D=SIGN

AVIXA and the Digital Signage Federation (DSF) present D=SIGN: The Digital Signage Conference, powered by LAVNCH.

D=SIGN is where you’ll find the solutions, innovations and big ideas around digital signage and digital out-of-home (DOOH). Learn how digital signage can uniquely inform, educate, entertain, and communicate. Get a glimpse of what’s next in the ad world with agency experts and media pros. Discover what’s new in displays, media players, software and more in our New Tech Lighting Rounds.

Whether you’re an integrator, retailer, higher education professional or agency executive, or anyone else who needs to know about the digital signage ecosystem, D=SIGN is for you.

And best of all it’s free and accessible via the LAVNCH platform wherever you are. If you miss a session on December 8 or 9, come back and watch it on demand.

December 8 - 9 , 2020 | 11 a.m. - 5 p.m. EST
December 8: Trivia Night sponsored by Legrand
December 9: Happy Hour

Products You’ll See

Displays

Media Players

Software/Software-as-a-Service

Mounts

WHO Should Attend

AV integrators

Retail, hospitality, transportation, healthcare, wellness and QSR operators and higher-ed AV managers

Creative agencies 

Content developers

Media network pros

D=SIGN KEYNOTES

Dec. 8, 2020

Laura Davis-Taylor

Sponsored by

Dec. 9, 2020

Beth Warren

Sponsored by

D=SIGN PRESENTERS

D=SIGN AGENDA

11:00 a.m. EST

D=SIGNing for the Present and Future: Revisiting and Recharging Your Potential

The roots of the digital signage industry have always been strong. But as the industry evolves to support previously unimagined business needs, we’re stepping up and paving new paths. Our day one kickoff will take us on a journey explaining the power of digital signage to solve human and business challenges, including what this means for your business today. From the critical core foundations to future imaginations, we’ll share what’s trending, who’s investing and what to start planning for. Whether you’re new to digital signage or a seasoned vet, prepare to get inspired, empowered and ready for the year ahead.

Sponsored by:


0.75 RUs

D=SIGNing for the Present and Future: Revisiting and Recharging Your Potential

The roots of the digital signage industry have always been strong. But as the industry evolves to support previously unimagined business needs, we’re stepping up and paving new paths. Our day one kickoff will take us on a journey explaining the power of digital signage to solve human and business challenges, including what this means for your business today… Read More

Sponsored by:


0.75 RUs

12:05 p.m. EST
From Hardware to the Cloud — The Many Advantages of Cloud-Connected Digital Signage Networks

Learn about the importance of cloud-connectivity in all types of digital signage. What are the challenges to connecting digital signage hardware to the cloud, and how can they be overcome? What advantages are being realized? What is the business model for those providing this cloud-connectivity to their customers?

Speaker: Jeff Hastings
Sponsored by:


0.5 RUs

12:40 p.m. EST
Digital Signage 201
Speaker: Wayne Rasor


0.5 RUs

Digital Signage 201
Speaker: Wayne Rasor


0.5 RUs

1:20 p.m. EST
New Tech Lightning Round: Displays 1

Compare digital signage solutions side-by-side during this fast-paced session. Clear Touch, Epson, and Sony will present their products alongside live audience Q&A so you can find the best display for your next project.


Sponsored by:


1.0 RU

2:25 p.m. EST
Using Projection in Digital Signage
Sponsored by:


0.5 RUs

Projection Technology Transforming the Customer Experience

Hear how projection technology is impacting digital signage trends to allow businesses to create captivating, immersive environments that engage customers with their product or brand.

Speaker: Remi Del Mar
Sponsored by:


0.5 RUs

3:00 p.m. EST
Wayfinding: The Ultimate Digital Signage App in 6 Actionable Steps

Effective wayfinding is an essential spatial problem-solving tool designed to pinpoint where you are, locate where you want to go and map how you get there. It also happens to also be the doorway into many digital signage opportunities. Integrators, experiential graphic designers, consultants and technologists in higher-ed, enterprise, healthcare, transportation and hospitality will be guided through the six steps leading to a successful wayfinding deployment.

The steps include determining if there is a problem to solve, the identification of the logical champion, planning a technology strategy, concepting and building a solution, delivering long-term support and extending beyond the map.

This presentation will not only be delivered live but also showcase a real-time demo of interactive displays with multiple wayfinding designs and features that can branch off into digital signage, directories, donor boards and other interactive experiences.

Speaker: Sean Matthews


0.5 RUs

Wayfinding: The Ultimate Digital Signage App in 6 Actionable Steps

Effective wayfinding is an essential spatial problem-solving tool designed to pinpoint where you are, locate where you want to go and map how you get there. It also happens to also be the doorway into many digital signage opportunities. Integrators, experiential graphic designers, consultants and technologists in higher-ed, enterprise, healthcare, transportation and hospitality will be guided… Read More

Speaker: Sean Matthews


0.5 RUs

3:35 p.m. EST
New Tech Lightning Round: Displays 2

Compare digital signage solutions side-by-side during this fast-paced session. Daktronics, Nanolumens, and Samsung will present their products alongside live audience Q&A so you can find the best display for your next project.

Speaker: Jim Vasgaard

Sponsored by:


1.0 RU

4:45 p.m. EST
Day 1  Wrap-Up Panel


0.5 RUs

Day 1  Wrap-Up Panel


0.5 RUs

5:30 p.m. EST
Digital Signage Case Studies (with Breakout Sessions)
Digital Signage Case Studies 
6:00 p.m. EST
Trivia Happy Hour
Sponsored by:

11:00 a.m. EST

D=SIGNing Effective Customer Experiences Across the Digital Ecosystem

In digital signage design, think C before D: the Consumer, their Community, places and spaces they choose Congregate and, of course, the Content that pulls them closer to any digital form factor and inspires them to Choose. Kicking off day two of D=SIGN, we’ll get inside the heads of the modern consumer, explore their values and learn to connect with them in ways that are meaningful — at every phase of the journey — from the front door to the cash wrap and back again. We’ll demystify the role of communications and how to bring clear, compelling messaging experiences at the right place and time — giving you the tools, brand language and simple constructs that will impress your customers and end users and ensure that every screen earns its right on the path to purchase. 

Speaker: Beth Warren
Sponsored by:


0.75 RUs

D=SIGNing Effective Customer Experiences Across the Digital Ecosystem

In digital signage design, think C before D: the Consumer, their Community, places and spaces they choose Congregate and, of course, the Content that pulls them closer to any digital form factor and inspires them to Choose. Kicking off day two of D=SIGN, we’ll get inside the heads of the modern consumer, explore their values and learn to connect with them in ways that are meaningful… Read More

Speaker: Beth Warren
Sponsored by:


0.75 RUs

12:05 p.m. EST
Selecting the Right Media Player

Every digital sign has a media player somewhere – some are internal, some are external and, as you heard during yesterday’s session, they can now be in the cloud – depending on the platform. And, nearly every media player accommodates advertising content as part of its CMS. Selecting a media player is likely as important as the creative, as the player determines how content is delivered, scheduled, played and even how scalable the signage network is. This session is an open, frank discussion of the media player options including external, CoB (chip-on-board), OPS and cloud, and how to evaluate that selection process based on the application for the digital signage network itself.

Finally, it should be noted that this includes industry experts who’ve been in digital signage nearly their entire careers.



0.5 RUs

Selecting the Right Media Player

Every digital sign has a media player somewhere – some are internal, some are external and, as you heard during yesterday’s session, they can now be in the cloud – depending on the platform. And, nearly every media player accommodates advertising content as part of its CMS... Read More



0.5 RUs

12:40 p.m. EST
Selecting a Digital Signage CMS 201

Confused by all of the digital signage software options? Not sure how to pick the right one for your customer? The right choice isn’t always the most expensive or the most feature-rich software tool. In this 30 minute session, we will go a step beyond the basics, uncover key questions you need to ask your customer to identify their needs, and then match those needs with the right CMS partner.

Speaker: Ryan Cahoy


0.5 RUs

1:20 p.m. EST
New Tech Lightning Round: Media Players

Compare digital signage solutions side-by-side during this fast-paced session. Three manufacturers will present their products alongside live audience Q&A so you can find the best media players for your next project.

Sponsored by:


1.0 RU

2:25 p.m. EST
How to Calculate an ROI for Digital Signage

Nearly every digital signage deployment has the capability to accommodate advertising. Almost always, having an ad revenue model can accelerate adoption and scalability of a digital signage network. In fact, you can potentially pay for the deployment of many signage networks from the ad revenue alone – sometimes immediately and sometimes overtime. How do you calculate all of this, and how can you use this data to generate a digital signage network ROI for your client? This session will address both models of a digital signage network ROI: purpose-built and ad revenue models.

How to Calculate an ROI for Digital Signage

Nearly every digital signage deployment has the capability to accommodate advertising. Almost always, having an ad revenue model can accelerate adoption and scalability of a digital signage network. In fact, you can potentially pay for the deployment of many signage networks from the ad revenue alone – sometimes immediately and sometimes overtime…Read More

3:00 p.m. EST
Future-Proofing a Digital Signage System

Future-proofing a digital signage network should include discussions around capital, operational and scalability decisions. Why? Well, once a digital signage network is installed, it rarely ever gets smaller; in fact, usually, within a year, the organization who deployed it wants it to grow and expand. So, selecting the right hardware and software that will scale, evolve, grow, adapt, and take advantage of technological improvements is critical.. This session will address how to do all of this and discuss maintenance contracts, network changes, capacity and evaluate financing options with the client.



0.5 RUs

Future-Proofing a Digital Signage System

Future-proofing a digital signage network should include discussions around capital, operational and scalability decisions. Why? Well, once a digital signage network is installed, it rarely ever gets smaller; in fact, usually, within a year, the organization who deployed it wants it to grow and expand…Read More



0.5 RUs

3:35 p.m. EST
New Tech Lightning Round: Software

Compare digital signage solutions side-by-side during this fast-paced session. Navori Labs, SpinetiX, and Wallboard will present their products alongside live audience Q&A so you can find the best digital signage software for your next project.

Sponsored by:


1.0 RU

4:45 p.m. EST
What’s Next: The Future of Signage
Sponsored by:


0.5 RUs

What’s Next: The Future of Signage
Sponsored by:


0.5 RUs

5:30 p.m. EST
Digital Signage Case Studies
Digital Signage Case Studies
6:00 p.m. EST
Networking Reception

Join us as we raise a glass after AVIXA’S D=SIGN, the Digital Signage Conference! Hosted by Dave Haynes of Sixteen:Nine, this is a chance for the digital signage community to get together as we send off 2020.

Get close and personal with Dave and a host of DSF board members in this choose your own adventure (topic area) happy hour extravaganza. Topics will include:

  • Jobs /Jobseekers & Career Advancement
  • DOOH
  • Retail & Banking
  • General Networking
  • Portables & Quotables (AV/IT Advice)
  • Work That Wins (Digital Signage Wins & Amazing Installations)

Networking Reception

Join us as we raise a glass after AVIXA’S D=SIGN, the Digital Signage Conference! Hosted by Dave Haynes of Sixteen:Nine, this is a chance for the digital signage community to get together as we send off 2020…Read More


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