branding

The Art of the Giveaway: Turning Freebies Into Lifelong Customers

The Art of the Giveaway: Turning Freebies Into Lifelong Customers 1200 630 Abbie Ashford

It’s the season of gift-giving, so let’s dive into how giveaways can be more than just handing out freebies—and instead, how these opportunities can be utilized to build brand awareness,…

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Marketing Myths Versus Facts

Marketing Myths Versus Facts 1200 630 Abbie Ashford

When it comes to marketing your business, the task can often be daunting, especially in today’s rapidly changing world. It can be challenging to keep up with current trends, identify…

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Tips for Better Networking at Events

Tips for Better Networking at Events 8001 4501 Morgan Lawrence

Networking events have been a part of the business world for as long as most people can remember. For some people, they are enjoyable; and for others, not so much.…

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How to Create a Strong Brand Message

How to Create a Strong Brand Message 1920 1080 Morgan Lawrence

A brand message includes the words or phrases used to describe a brand. It’s the language and phrasing that appears on the website, social media pages, printed materials and product…

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What’s the Difference Between Branding and Marketing?

What’s the Difference Between Branding and Marketing? 1920 1080 Morgan Lawrence

I received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…

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Video Storytelling Makes Your Brand More Human

Video Storytelling Makes Your Brand More Human 1920 1080 Morgan Lawrence

We live in a visual world. Your audience is significantly more likely to remember what they saw than what they read.  Simply pushing video content on social media won’t cut…

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