branding

How to Create a Strong Brand Message

How to Create a Strong Brand Message 1920 1080 Morgan Lawrence

A brand message includes the words or phrases used to describe a brand. It’s the language and phrasing that appears on the website, social media pages, printed materials and product…

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What’s the Difference Between Branding and Marketing?

What’s the Difference Between Branding and Marketing? 1920 1080 Morgan Lawrence

I received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…

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Video Storytelling Makes Your Brand More Human

Video Storytelling Makes Your Brand More Human 1920 1080 Morgan Lawrence

We live in a visual world. Your audience is significantly more likely to remember what they saw than what they read.  Simply pushing video content on social media won’t cut…

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