geofence

What Is Geofence Marketing (aka “Geofencing”)?

What Is Geofence Marketing (aka “Geofencing”)? 1920 1080 Morgan Lawrence

Advancements in technologies like Wi-Fi, GPS, radio-frequency identification (RFID) and Bluetooth have enabled the evolution of geofencing: a trend in digital marketing campaigns based on geographic targeting. A BIA/Kelsey study…

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