Webinars are great marketing tools to share knowledge and ideas and form relationships within your field. They keep the audience engaged with multimedia tools such as video, presentations, polls and…
read moreIt’s fair to say that going into 2021, no one really knew what to expect from the year. After the woes of 2020, we weren’t sure if things would ever…
read moreIt’s one thing for your company to gain new customers, but it’s another to know how to keep them coming back for more. Social media is the most effective method…
read moreVisual storytelling is using visual elements to tell a story or send a message to your audience. Many types of visual content formats can be used to tell a story:…
read moreIt’s no question that the world faces many challenges, from poverty to disease to every issue in between. More and more, consumers are wanting businesses to take a stand on…
read morePeople want to do business with people they trust. For a company to earn human trust, it needs to act and sound human. It is in every company’s interest to…
read moreI received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…
read moreAdvancements in technologies like Wi-Fi, GPS, radio-frequency identification (RFID) and Bluetooth have enabled the evolution of geofencing: a trend in digital marketing campaigns based on geographic targeting. A BIA/Kelsey study…
read more