marketing

Making a Difference With Cause Marketing

Making a Difference With Cause Marketing 2560 1440 Morgan Lawrence

It’s no question that the world faces many challenges, from poverty to disease to every issue in between. More and more, consumers are wanting businesses to take a stand on…

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How to Create a Strong Brand Message

How to Create a Strong Brand Message 1920 1080 Morgan Lawrence

A brand message includes the words or phrases used to describe a brand. It’s the language and phrasing that appears on the website, social media pages, printed materials and product…

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Secrets to Humanizing Your Brand

Secrets to Humanizing Your Brand 1920 1080 Morgan Lawrence

People want to do business with people they trust. For a company to earn human trust, it needs to act and sound human. It is in every company’s interest to…

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What’s the Difference Between Branding and Marketing?

What’s the Difference Between Branding and Marketing? 1920 1080 Morgan Lawrence

I received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…

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What Is Geofence Marketing (aka “Geofencing”)?

What Is Geofence Marketing (aka “Geofencing”)? 1920 1080 Morgan Lawrence

Advancements in technologies like Wi-Fi, GPS, radio-frequency identification (RFID) and Bluetooth have enabled the evolution of geofencing: a trend in digital marketing campaigns based on geographic targeting. A BIA/Kelsey study…

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