March is Women’s History Month, and with the recent celebration of International Women’s Day (March 8), it’s the perfect time to spotlight the incredible women making an impact in the AV industry. Although AV is often thought of as a technical field, marketing plays a crucial role in how brands communicate their innovations — and many of the industry’s most powerful marketing voices currently belong to women.
The Rise of Women in AV Marketing
The AV industry has traditionally been male-dominated, but women are increasingly making their mark, especially in marketing and branding. As companies strive to stand out in a competitive space, the need for strong storytelling, creative campaigns and community-driven engagement has never been greater. Women in AV marketing are leading efforts to shape brand narratives, create experiential campaigns and foster meaningful industry connections.
From building social media communities to launching impactful industry initiatives, women are helping AV brands go beyond traditional advertising. They are driving engagement and loyalty through thought leadership, user-generated content and authentic brand interactions.
Women Leading the Way
One organization at the forefront of this movement is Women in AV/IT (WAVIT), which is dedicated to supporting and advancing women in the audiovisual and information technology sectors. Through mentorship programs, networking events and educational resources, WAVIT empowers women to excel in their careers and take on leadership roles. These initiatives are helping to create a more inclusive and diverse AV industry and encouraging brands to support women. Learn more about WAVIT here.
Marketing Efforts to Attract and Support Women in AV
As the AV industry continues to evolve, many companies are recognizing the importance of attracting and supporting women. Brands are making intentional efforts to feature more women in advertising, social media content and leadership spotlights — higlighting female engineers, marketers and executives to showcase career opportunities.
Targeted recruitment efforts also play a key role, with companies using marketing campaigns to promote jobs, scholarships and mentorship programs specifically for women. Industry events and trade shows increasingly feature sessions focused on women in AV, including discussions on career growth, leadership and industry trends. These events create valuable networking opportunities and help raise the visibility of women in the industry.
How You Can Get Involved
Companies that want to attract and support more women in AV can take intentional steps to contribute to this positive shift. Investing in diversity-focused hiring initiatives, offering mentorship opportunities, and ensuring equal access to leadership positions are all crucial ways to make an impact.
Brands can also highlight the achievements of women within their organizations through storytelling, employee spotlights and inclusive marketing campaigns. These efforts not only help create a more diverse workforce but also contribute to the long-term success and innovation of the AV industry.
As we celebrate Women’s History Month, let’s continue to recognize and support the women driving AV marketing forward. Their creativity, leadership, and vision are shaping the future of the industry — and that’s something worth celebrating all year long!
