Everyone says Instagram is a “dying app” now that TikTok has taken center stage—but is it? Instagram has more than 2 billion active users, accounting for about 37% of the world’s internet users. This makes Instagram a powerful tool for driving lead generation, especially since so much of our lives are spent on mobile devices. Since stories are only 15 seconds long, people don’t have to spend much time engaging with content. Below are tips to help drive lead generation for your company using Instagram stories.
Create a strong profile
First, ensure your company’s Instagram page looks and sounds professional. Use a high-quality version of your logo as the profile picture. Make sure your bio is clear, professional and concise — explain what your business does and include relevant keywords. Another helpful tip: to turn your Instagram story highlights into a mini portfolio so your audience can easily find key content.
Include a clear call to action
Instagram Stories allow you to add swipe-up links or link stickers that direct viewers to your landing page. Always include a clear call to action such as “Swipe up to learn more” or “Tap to shop here” to encourage users to take action. These clickable elements help turn passive viewers into engaged customers.
Use Interactive Features
Interactive features like polls, quizzes and question stickers are great ways to boost engagement through stories. These tools encourage users to interact with your content while providing insights about your audience. Ask questions that spark curiosity, or create quizzes that align with your company or brand.
Use Engaging Visuals
Since Instagram is a highly visual platform, it is crucial to use high-quality pictures and graphics. Consider hiring a professional photographer to capture images of your company and products to ensure your visuals are polished and appealing.
Post consistently
Consistency is key to maintaining your audience’s interest. Develop a content calendar and schedule stories to post at the same time each day. The more consistently you post, the more likely you are to reach different segments of your audience and build ongoing engagement.
Despite the rise of other platforms like TikTok, Instagram stories remain a powerful tool for lead generation.. By optimizing your profile, including strong calls to action, using interactive features and consistently posting high-quality content, you can create an effective lead generation strategy on Instagram stories.
