marketing strategy

The Psychology of Fresh Starts: How the New Year Impacts Consumer Behavior

The Psychology of Fresh Starts: How the New Year Impacts Consumer Behavior 1200 630 Ellie Hilemn

A Natural Reset As people head into a new year, there is a natural sense of reset. Routines shift, and suddenly the idea of starting fresh feels possible again. People…

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The Future of Visual Storytelling and Marketing

The Future of Visual Storytelling and Marketing 1921 1081 Morgan Lawrence

Visual storytelling is using visual elements to tell a story or send a message to your audience. Many types of visual content formats can be used to tell a story:…

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What’s the Difference Between Branding and Marketing?

What’s the Difference Between Branding and Marketing? 1920 1080 Morgan Lawrence

I received a call a few weeks ago from a C-level executive, and he said: “Morgan, we need help with our marketing.” I asked him to explain where the company…

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