New features are frequently introduced on social media platforms, and “stories” is one popular example from recent years. Social media stories are short photo or video clips that appear on…
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Should Your Company Join the Next Social Platform?
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Morgan Lawrence
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It can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…
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Why Going Viral Isn’t the Key to Success
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Morgan Lawrence
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Going viral essentially means producing content which results in an excessive amount of views, likes or comments. While this sounds great in theory, it is not a lucrative goal to…
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Social Media Trends You Should Be Focusing On
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Morgan Lawrence
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Social media has become one of the most important tools for marketing and communications over the past decade. A strong social media presence is essential for practically all midsize to…
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How to Develop an Effective Social Media Strategy
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Morgan Lawrence
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You’ve heard the phrase “All dressed up with nowhere to go,” right? Earlier this year, we shared a blog post, “Five Steps for Successful Content Planning.” It dives into strategy…
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