Webinars have always been a very beneficial tool for companies, but now that we live in a hybrid world, the value of virtual resources is certainly not going down. Webinars deliver educated content, serve as a cost-effective marketing tool and allow companies to connect with a global audience regardless of their location. Increasing the registration for webinars requires a very strategic approach. That said, we have created a step-by-step guide to help you meet higher registration goals.
Promote your webinar on social media
With an overflow of posts, your audience will surely see the announcement. Since social media platforms are the most active tools of communication, building awareness by advertising the event early will be the easiest way to engage with and inform your audience. It is important to use relevant hashtags and graphics in your posts to appear more eye-catching and reach your target audience.
Reminder Emails
Utilize the power of email! Reminder emails can ensure registrants will keep their calendars clear. Emails sent up until the last few minutes of the event will have a higher conversion rate, and those who have registered are more likely to attend.
Send out a day of reminder
Once again, during the morning of the event, be sure to send out an email reminder to remind registrants of the event and to offer one last chance for those who have not registered yet to secure their spot. This will likely have a high conversion rate.
Offer Incentives
One way to encourage people to sign up for your webinar is to offer incentives for registering, such as exclusive access to additional resources or entry into a giveaway or contest. Even things as small as a $5 Amazon gift card or a drawing for a pair of headphones can increase interest in your event.
Webinar Dates and Times
Make sure to strategically plan your webinar date and time to ensure the maximum number of attendees. Think about slower times of day, such as lunch, when people might have an hour of their day to log on. Don’t forget about different time zones! It’s always a good idea to be aware of where the majority of your audience lives so you can be sure not to schedule a webinar for an inconvenient time. Another great tip is to push webinars to on-demand after the event so attendees who couldn’t make it can still tune in when they’d like.
Seamless Registration
Think about updating your registration page to be easy and seamless. Think “clean UI.” The fewer buttons and complicated forms to fill out, the better. With only a few clicks or hoops to jump through, audience members will be more likely to take the time to register.
Using these tips will allow your company to leverage the full potential of webinars as a powerful marketing and educational tool. By implementing these strategies, companies can not only increase webinar registration but also enhance audience engagement.
