THE rAVe Agency, the AV industry’s #1 creative agency, is pleased to announce Bruce MacIntosh as brand alliance director. MacIntosh will align manufacturer and designer interests, champion data partnerships, and lead business development for THE rAVe Agency’s joint venture with XTEN-AV: the only AI-powered AV design platform. THE rAVe Agency and XTEN-AV recently announced a joint venture to provide additional resources — including marketing, product information and data, and sales support — to integrators and manufacturers.
MacIntosh has more than 25 years of sales, business development and operations success in the professional AV industry. He spent 15 years at AV-iQ, where he was responsible for sales and business development for the industry’s longest-standing database. While at AV-iQ, MacIntosh grew the database through global engagement from manufacturers and dealers. He has worked with many of the industry’s leading manufacturers and brings a background of championing industry standards through his engagement with AV-iQ. Most recently, MacIntosh served as regional sales manager for the northeast region for Optoma Technology.
“THE rAVe Agency is pleased to welcome Bruce to our team,” said Gary Kayye, founder and director for THE rAVe Agency. “Bruce is well-recognized throughout the AV industry for his success at AV-iQ. He will be instrumental in driving long-term strategy and business development for XTEN-AV. Together, THE rAVe Agency and XTEN-AV can bring additional value to integrators and manufacturers with new, innovative resources to support their businesses.”
“XTEN-AV is a tool for the new generation,” said MacIntosh. “THE rAVe Agency’s joint venture with XTEN-AV is an opportunity to reach manufacturers to ensure their products are accurately represented. It’s also an opportunity to provide integrators with an opportunity to streamline their business with the industry’s most extensive cloud-based AV design software. I am incredibly energized to join THE rAVe Agency and grow XTEN-AV’s brand.”
THE rAVe Agency’s joint venture with XTEN-AV yields an opportunity to serve integrators, bringing XTEN-AV’s unique cloud-based AV design software to the forefront of the industry. XTEN-AV combines four software tools — including drawing and editing, a built-in customer relationship management (CRM) platform, proposal, and automation — into a single platform designed to streamline processes. The unified platform enables integrators to quickly design consistent proposals, manage leads and sales, and create in-depth systems-design drawings.
The addition of Bruce MacIntosh to THE rAVe Agency and XTEN-AV teams adds tremendous value to the joint venture. It will set the stage for strong brand alliances between the Agency and prospective XTEN-AV customers like AV integrators and manufacturers.
For more information on THE rAVe Agency, please visit www.theraveagency.com. For more information on XTEN-AV, please visit www.xtenav.com. Keep up with the latest news from THE rAVe Agency on Facebook, Twitter, LinkedIn and Instagram.
About THE rAVe Agency
Founded in 1998 by Gary Kayye, Kayye Consulting was the AV industry’s first marketing consulting firm. Now, it has become THE rAVe Agency, providing the AV market, globally, with the industry’s first creative agency. We’re leaders in social media marketing, strategy, branding, product development, experiential marketing, content marketing, lead generation and storytelling. THE rAVe Agency incorporates more than 45 years of professional experience into seven strategic talents — including rAVe [PUBS], rAVe [NOW], rAVe [LAVNCH], rAVe [CREATE], rAVe [CONSULT], rAVe [STORYTELLING] and rAVe [SPEAK]. For more information, please visit www.THErAVeAgency.com.
XTEN-AV’s cloud-based platform ascertains the needs of the project, recommends the best products and creates automated wiring diagrams, bills of materials and end-customer proposals within minutes, thereby increasing productivity tenfold. The built-in CRM and analytical dashboard help integrators to be on top of their projects and accounts. XTEN-AV strives to enable AV integrators to move away from the legacy methods of project design. For more information, please visit www.xtenav.com.