Good public relations is the professional maintenance of a favorable public image by a company or organization. It’s a profession that’s hard to automate — it simply needs that human…
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PR Is Not Dead
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Morgan Lawrence
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Public relations, or PR, is a key component of any marketing strategy. The Public Relations Society of America (PRSA) defines it as “a strategic communication process that builds mutually beneficial…
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What Is the Role of PR in SEO? Why Is It Important?
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Morgan Lawrence
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In recent years, public relations (PR) and search engine optimization (SEO) have crossed paths, working together to improve marketing results and brand awareness. In basic terms, SEO increases your content’s…
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When You Hire a PR Professional, Here’s What You’re Getting
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Morgan Lawrence
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The role of a public relations practitioner is a mystery to many people and public relations is often misunderstood by the majority. Movies like “Sex and the City” and “The…
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