Public Relations is all about people. Creating connections within the industry, connecting your audience with others and cultivating a brand image is just the tip of the iceberg. How do…
read moreGood public relations is the professional maintenance of a favorable public image by a company or organization. It’s a profession that’s hard to automate — it simply needs that human…
read moreOver the last two years, everyone has had to face unprecedented challenges. From labor shortages to navigating the new normal of masks and remote work, these unanticipated circumstances have shown…
read morePublic relations, or PR, is a key component of any marketing strategy. The Public Relations Society of America (PRSA) defines it as “a strategic communication process that builds mutually beneficial…
read moreThis has been a rollercoaster year for fitness brand Peloton’s reputation and image. In March, after more than 70 safety incidents were reported, the U.S. Consumer Product Safety Commission (CPSC)…
read moreIn recent years, public relations (PR) and search engine optimization (SEO) have crossed paths, working together to improve marketing results and brand awareness. In basic terms, SEO increases your content’s…
read moreEmpathy is the concept of recognizing and relating to other people’s emotions and perspectives. In business settings, empathy can be difficult to maintain, as completing tasks and projects usually overshadows…
read moreCustomer service has always included an element of public relations. Every point of contact a company has with customers has the potential to either build loyalty or create dissatisfaction. Companies…
read moreTrade shows are a popular way to market products and services, network with clients and industry partners, and explore the competitive landscape of an industry. While the primary purpose of…
read moreCommunication is essential for the success of any business. Most companies put procedures in place for external communication — any communication with outside customers. External communication is necessary, but it’s…
read moreThe role of a public relations practitioner is a mystery to many people and public relations is often misunderstood by the majority. Movies like “Sex and the City” and “The…
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