public relations

The Future of Public Relations

The Future of Public Relations 8005 4506 Morgan Lawrence

Good public relations is the professional maintenance of a favorable public image by a company or organization. It’s a profession that’s hard to automate — it simply needs that human…

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Crisis Communication: Turning a Crisis Into an Opportunity

Crisis Communication: Turning a Crisis Into an Opportunity 1921 1081 Morgan Lawrence

Over the last two years, everyone has had to face unprecedented challenges. From labor shortages to navigating the new normal of masks and remote work, these unanticipated circumstances have shown…

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PR Is Not Dead

PR Is Not Dead 1920 1080 Morgan Lawrence

Public relations, or PR, is a key component of any marketing strategy. The Public Relations Society of America (PRSA) defines it as “a strategic communication process that builds mutually beneficial…

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A Lesson in Crisis Communication from Peloton

A Lesson in Crisis Communication from Peloton 1920 1080 Morgan Lawrence

This has been a rollercoaster year for fitness brand Peloton’s reputation and image. In March, after more than 70 safety incidents were reported, the U.S. Consumer Product Safety Commission (CPSC)…

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What Is the Role of PR in SEO? Why Is It Important?

What Is the Role of PR in SEO? Why Is It Important? 1920 1080 Morgan Lawrence

In recent years, public relations (PR) and search engine optimization (SEO) have crossed paths, working together to improve marketing results and brand awareness. In basic terms, SEO increases your content’s…

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How to Develop Empathy in Business Communication

How to Develop Empathy in Business Communication 1920 1080 Morgan Lawrence

Empathy is the concept of recognizing and relating to other people’s emotions and perspectives. In business settings, empathy can be difficult to maintain, as completing tasks and projects usually overshadows…

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PR and Customer Service Should Go Hand in Hand

PR and Customer Service Should Go Hand in Hand 1920 1080 Morgan Lawrence

Customer service has always included an element of public relations. Every point of contact a company has with customers has the potential to either build loyalty or create dissatisfaction. Companies…

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Improve Trade Show ROI With Media Relations

Improve Trade Show ROI With Media Relations 1920 1080 Morgan Lawrence

Trade shows are a popular way to market products and services, network with clients and industry partners, and explore the competitive landscape of an industry. While the primary purpose of…

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Build Company Morale With Internal Communications

Build Company Morale With Internal Communications 2048 1152 Morgan Lawrence

Communication is essential for the success of any business. Most companies put procedures in place for external communication — any communication with outside customers. External communication is necessary, but it’s…

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When You Hire a PR Professional, Here’s What You’re Getting

When You Hire a PR Professional, Here’s What You’re Getting 2048 1152 Morgan Lawrence

The role of a public relations practitioner is a mystery to many people and public relations is often misunderstood by the majority.  Movies like “Sex and the City” and “The…

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