social media

Understanding the Value in Facebook Analytics

Understanding the Value in Facebook Analytics 1920 1080 Morgan Lawrence

Facebook is, by far, the largest of all the social networks. With 2.74 billion monthly active users, Facebook has become a hard-to-ignore platform for businesses to reach potential customers. Facebook…

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Social Media Trends You Should Be Focusing On

Social Media Trends You Should Be Focusing On 1920 1081 Morgan Lawrence

Social media has become one of the most important tools for marketing and communications over the past decade. A strong social media presence is essential for practically all midsize to…

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Finding the Value in LinkedIn Analytics

Finding the Value in LinkedIn Analytics 1920 1080 Morgan Lawrence

With 760 million users (and growing every day), LinkedIn has become the go-to social network for B2B marketers to reach their relevant audience. People spend their time on other social…

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Secrets to Humanizing Your Brand

Secrets to Humanizing Your Brand 1920 1080 Morgan Lawrence

People want to do business with people they trust. For a company to earn human trust, it needs to act and sound human. It is in every company’s interest to…

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How to Develop an Effective Social Media Strategy

How to Develop an Effective Social Media Strategy 1920 1080 Morgan Lawrence

You’ve heard the phrase “All dressed up with nowhere to go,” right? Earlier this year, we shared a blog post, “Five Steps for Successful Content Planning.” It dives into strategy…

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Turn Your Social Media Traffic Into Sales

Turn Your Social Media Traffic Into Sales 1920 1080 Morgan Lawrence

Globally, 2.6 billion people access Facebook every month. Twitter boasts 166 million monetizable daily active users (mDAU). Around 690 million users in more than 200 countries and territories worldwide have…

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To TikTok or Not to TikTok?

To TikTok or Not to TikTok? 2048 1152 Morgan Lawrence

TikTok combines the best of Instagram, Vine and Twitter by allowing users to create short-form, music- and dance-centered videos. Known initially as Musical.ly, TikTok has more than 500 million active…

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