social media

  • Abbie Ashford

How to Find the Right Influencers for Your Brand
How to Find the Right Influencers for Your Brand 1200 630 Abbie Ashford

In our highly digital age, influencer marketing is all the rage and very much thriving. So, what exactly is an influencer? According to Sprout Social,  an influencer is “someone in…

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  • Abbie Ashford

How to Make the Most of Your LinkedIn Profile
How to Make the Most of Your LinkedIn Profile 1200 630 Abbie Ashford

If you aren’t familiar with the platform already, LinkedIn’s support page describes it as “the world’s largest professional network on the internet. You can use LinkedIn to find the right…

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  • Abbie Ashford

What Is Threads? How the New App Can Benefit You
What Is Threads? How the New App Can Benefit You 1200 630 Abbie Ashford

You’ve heard of Threads, right? Whether you’re familiar with the app or just hearing about it now, we’ve got the inside scoop on this brand-new platform that could revolutionize your…

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  • Abbie Ashford

Social Media Best Practices
Social Media Best Practices 1200 630 Abbie Ashford

Social media is constantly changing and evolving. One day the “it’s corn” kid is trending, and the next, the Wednesday Addams dance is everywhere. Despite its turbulent environment, social media…

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  • Morgan Lawrence

How to Appeal to Gen Z on Social Media
How to Appeal to Gen Z on Social Media 1921 1081 Morgan Lawrence

Gen Z are people born between 1997 and 2012 and the first generation to grow up totally  immersed in the internet and social media. This generation represents more than $44…

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  • Morgan Lawrence

Social Media Trends to Follow in 2022
Social Media Trends to Follow in 2022 4001 2251 Morgan Lawrence

As we ring in a new year, it’s a good time to start looking ahead at social media trends that could pay dividends in the coming months. Whether it’s creating…

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  • Morgan Lawrence

The Most Important Social Media Metrics to Track
The Most Important Social Media Metrics to Track 1920 1080 Morgan Lawrence

Social media metrics are the data used to track your goals on social media. They help you determine if you’re meeting your goals, how many people you’re getting your message…

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  • Morgan Lawrence

Should Your Company Join the Next Social Platform?
Should Your Company Join the Next Social Platform? 1920 1080 Morgan Lawrence

It can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…

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  • Morgan Lawrence

Hashtags Don’t Belong Everywhere
Hashtags Don’t Belong Everywhere 1920 1080 Morgan Lawrence

When used correctly, hashtags are a great way to increase your reach and engagement across social media platforms. They are used to spread content to interested parties, increase brand awareness…

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  • Morgan Lawrence

How to Determine the Value in Instagram Analytics
How to Determine the Value in Instagram Analytics 2560 1440 Morgan Lawrence

Instagram Insights is a helpful — and free — tool you can utilize to track growth and metrics for your business on Instagram. There are over 25 million Instagram business…

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  • Morgan Lawrence

How to Turn Your Social Media Followers Into Email Subscribers
How to Turn Your Social Media Followers Into Email Subscribers 8001 4500 Morgan Lawrence

Have you ever thought about what would happen to all of your social media followers if you lost access to your social media pages? It’s actually not uncommon nowadays for…

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