social media

  • Zuzie Hernandez

September Scroll Habits: How Audience Behavior Shifts After Summer
September Scroll Habits: How Audience Behavior Shifts After Summer 1200 630 Zuzie Hernandez

As tan lines fade and Google Calendars start to fill up, our scrolling habits shift too. During the summer, screen time tends to rise — thanks to more leisure hours…

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  • Zuzie Hernandez

3 Brands Crushing It on Social Media (and What We Can Learn)
3 Brands Crushing It on Social Media (and What We Can Learn) 1201 631 Zuzie Hernandez

Social media is packed with campaigns and brands all fighting for the same thing: attention. In a space that moves fast and rewards authenticity, the brands that win are the…

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  • Abbie Ashford

Marketing in the Age of TikTok
Marketing in the Age of TikTok 1200 630 Abbie Ashford

Over the last few years, TikTok has become the heart and soul of marketing. In today’s digital landscape, it has reshaped how we pay attention and interact with ads. With…

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  • Abbie Ashford

2025 Social Media Holidays for the AV Industry
2025 Social Media Holidays for the AV Industry 1200 630 Abbie Ashford

Social media holidays have become key opportunities for brands to engage with their audiences in fun and creative ways. For the audiovisual technology industry, certain holidays align perfectly with themes…

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  • Abbie Ashford

The Rise of Marketing in a Digital World
The Rise of Marketing in a Digital World 1200 630 Abbie Ashford

Our society is becoming increasingly online and marketing has evolved along with it. Traditional methods have shifted to innovative, data-driven strategies. The rise of social media, e-commerce and online platforms…

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  • Abbie Ashford

How to Find the Right Influencers for Your Brand
How to Find the Right Influencers for Your Brand 1200 630 Abbie Ashford

In our highly digital age, influencer marketing is all the rage and very much thriving. So, what exactly is an influencer? According to Sprout Social,  an influencer is “someone in…

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  • Abbie Ashford

How to Make the Most of Your LinkedIn Profile
How to Make the Most of Your LinkedIn Profile 1200 630 Abbie Ashford

If you aren’t familiar with the platform already, LinkedIn’s support page describes it as “the world’s largest professional network on the internet. You can use LinkedIn to find the right…

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  • Abbie Ashford

What Is Threads? How the New App Can Benefit You
What Is Threads? How the New App Can Benefit You 1200 630 Abbie Ashford

You’ve heard of Threads, right? Whether you’re familiar with the app or just hearing about it now, we’ve got the inside scoop on this brand-new platform that could revolutionize your…

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  • Abbie Ashford

Social Media Best Practices
Social Media Best Practices 1200 630 Abbie Ashford

Social media is constantly changing and evolving. One day the “it’s corn” kid is trending, and the next, the Wednesday Addams dance is everywhere. Despite its turbulent environment, social media…

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  • Morgan Lawrence

How to Appeal to Gen Z on Social Media
How to Appeal to Gen Z on Social Media 1921 1081 Morgan Lawrence

Gen Z are people born between 1997 and 2012 and the first generation to grow up totally  immersed in the internet and social media. This generation represents more than $44…

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  • Morgan Lawrence

Social Media Trends to Follow in 2022
Social Media Trends to Follow in 2022 4001 2251 Morgan Lawrence

As we ring in a new year, it’s a good time to start looking ahead at social media trends that could pay dividends in the coming months. Whether it’s creating…

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  • Morgan Lawrence

The Most Important Social Media Metrics to Track
The Most Important Social Media Metrics to Track 1920 1080 Morgan Lawrence

Social media metrics are the data used to track your goals on social media. They help you determine if you’re meeting your goals, how many people you’re getting your message…

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