social media

How to Appeal to Gen Z on Social Media

How to Appeal to Gen Z on Social Media 1921 1081 Morgan Lawrence

Gen Z are people born between 1997 and 2012 and the first generation to grow up totally  immersed in the internet and social media. This generation represents more than $44…

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Social Media Trends to Follow in 2022

Social Media Trends to Follow in 2022 4001 2251 Morgan Lawrence

As we ring in a new year, it’s a good time to start looking ahead at social media trends that could pay dividends in the coming months. Whether it’s creating…

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The Most Important Social Media Metrics to Track

The Most Important Social Media Metrics to Track 1920 1080 Morgan Lawrence

Social media metrics are the data used to track your goals on social media. They help you determine if you’re meeting your goals, how many people you’re getting your message…

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Should Your Company Join the Next Social Platform?

Should Your Company Join the Next Social Platform? 1920 1080 Morgan Lawrence

It can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…

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Hashtags Don’t Belong Everywhere

Hashtags Don’t Belong Everywhere 1920 1080 Morgan Lawrence

When used correctly, hashtags are a great way to increase your reach and engagement across social media platforms. They are used to spread content to interested parties, increase brand awareness…

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How to Determine the Value in Instagram Analytics

How to Determine the Value in Instagram Analytics 2560 1440 Morgan Lawrence

Instagram Insights is a helpful — and free — tool you can utilize to track growth and metrics for your business on Instagram. There are over 25 million Instagram business…

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How to Turn Your Social Media Followers Into Email Subscribers

How to Turn Your Social Media Followers Into Email Subscribers 8001 4500 Morgan Lawrence

Have you ever thought about what would happen to all of your social media followers if you lost access to your social media pages? It’s actually not uncommon nowadays for…

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How to Scale Your Social Media for Better Growth

How to Scale Your Social Media for Better Growth 1920 1080 Morgan Lawrence

Maybe you’re still not convinced about the power of social media. Or you’re wondering what the benefit will be for your business. With more than 3.7 billion worldwide users, we…

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Understanding the Value in Facebook Analytics

Understanding the Value in Facebook Analytics 1920 1080 Morgan Lawrence

Facebook is, by far, the largest of all the social networks. With 2.74 billion monthly active users, Facebook has become a hard-to-ignore platform for businesses to reach potential customers. Facebook…

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Social Media Trends You Should Be Focusing On

Social Media Trends You Should Be Focusing On 1920 1081 Morgan Lawrence

Social media has become one of the most important tools for marketing and communications over the past decade. A strong social media presence is essential for practically all midsize to…

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Finding the Value in LinkedIn Analytics

Finding the Value in LinkedIn Analytics 1920 1080 Morgan Lawrence

With 760 million users (and growing every day), LinkedIn has become the go-to social network for B2B marketers to reach their relevant audience. People spend their time on other social…

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