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Abbie Ashford

  • Abbie Ashford

Marketing in the Age of TikTok
Marketing in the Age of TikTok 1200 630 Abbie Ashford

Over the last few years, TikTok has become the heart and soul of marketing. In today’s digital landscape, it has reshaped how we pay attention and interact with ads. With…

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  • Abbie Ashford

Your Product Might Be Cool, But Is Your Story?
Your Product Might Be Cool, But Is Your Story? 1200 630 Abbie Ashford

At every trade show — and at InfoComm specifically — we see some of the most jaw-dropping technology in the AV world. With the show right around the corner, is…

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  • Abbie Ashford

You Spent $50K on a Trade Show Booth. Did You Spend $5 on the Content Strategy?
You Spent $50K on a Trade Show Booth. Did You Spend $5 on the Content Strategy? 1200 630 Abbie Ashford

It’s easy to get swept up in the excitement of tradeshows and spend a few bucks—two, or a few thousand—making your booth glamorous. But is that the smartest way to…

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  • Abbie Ashford

Spring Cleaning Your Marketing Strategy: What to Reuse, Refresh or Retire
Spring Cleaning Your Marketing Strategy: What to Reuse, Refresh or Retire 1200 630 Abbie Ashford

Spring is in the air—and with it comes the irresistible urge to declutter, dust off and start fresh. While you’re organizing closets and wiping down windows, it’s also the perfect…

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  • Abbie Ashford

How to Use Instagram Stories to Drive Lead Generation
How to Use Instagram Stories to Drive Lead Generation 2500 1313 Abbie Ashford

Everyone says Instagram is a “dying app” now that TikTok has taken center stage—but is it? Instagram has more than 2 billion active users, accounting for about 37% of the…

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  • Abbie Ashford

Women in AV: Shaping the Future of Marketing
Women in AV: Shaping the Future of Marketing 2500 1313 Abbie Ashford

March is Women’s History Month, and with the recent celebration of International Women’s Day (March 8), it’s the perfect time to spotlight the incredible women making an impact in the…

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  • Abbie Ashford

How to Maximize Your Trade Show Coverage: Strategies for Impactful Marketing
How to Maximize Your Trade Show Coverage: Strategies for Impactful Marketing 5000 2625 Abbie Ashford

We just got home from ISE 2025, so there’s no better time to talk about trade shows! In our industry, trade shows are a hub for innovation, networking and exposure.…

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  • Abbie Ashford

Inclusion in AV: How Diversity Drives Innovation
Inclusion in AV: How Diversity Drives Innovation 5000 2625 Abbie Ashford

As we celebrate Black History Month, it is important that we recognize diversity in every industry—especially in AV. Diversity in the audiovisual industry is not just about meeting a certain…

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  • Abbie Ashford

New Year’s Resolutions for AV Professionals
New Year’s Resolutions for AV Professionals 1200 630 Abbie Ashford

2025 is a year of change and of willingness to embrace new opportunities. In this blog, learn how AV professionals can set resolutions that drive both personal and industry-wide growth.…

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  • Abbie Ashford

2025 AV Marketing Trends to Look Out For
2025 AV Marketing Trends to Look Out For 1200 630 Abbie Ashford

Happy New Year, #AVtweeps! We hope everyone had a nice holiday season and spent time with friends and family! With that said, our industry didn’t really have the same downtime;…

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  • Abbie Ashford

2025 Social Media Holidays for the AV Industry
2025 Social Media Holidays for the AV Industry 1200 630 Abbie Ashford

Social media holidays have become key opportunities for brands to engage with their audiences in fun and creative ways. For the audiovisual technology industry, certain holidays align perfectly with themes…

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  • Abbie Ashford

The Art of the Giveaway: Turning Freebies Into Lifelong Customers
The Art of the Giveaway: Turning Freebies Into Lifelong Customers 1200 630 Abbie Ashford

It’s the season of gift-giving, so let’s dive into how giveaways can be more than just handing out freebies—and instead, how these opportunities can be utilized to build brand awareness,…

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