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Morgan Lawrence

When You Hire a PR Professional, Here’s What You’re Getting

When You Hire a PR Professional, Here’s What You’re Getting 2048 1152 Morgan Lawrence

The role of a public relations practitioner is a mystery to many people and public relations is often misunderstood by the majority.  Movies like “Sex and the City” and “The…

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peTE CoMAN Joins rAVe [PUBS], Reviews CES 2020

peTE CoMAN Joins rAVe [PUBS], Reviews CES 2020 2048 1152 Morgan Lawrence

Pete Coman, commonly known as TEC MAN, joins rAVe [PUBS] to expand rAVe’s presence at CES (and a dozen other AV shows in 2020) with up-to-the-minute, live, onsite news and…

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Setting New Goals for the New Year

Setting New Goals for the New Year 1920 1080 Morgan Lawrence

With only three weeks remaining in the year, it’s time to reflect on the last 12 months and create my 2020 goals to kick-start the new year.   At the end…

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Developing a Crisis Communication Plan Before Crisis Strikes

Developing a Crisis Communication Plan Before Crisis Strikes 1920 1080 Morgan Lawrence

Every company needs a crisis communication plan. It doesn’t matter the size of the company or the industry you do business in; a crisis communications plan is key to eliminating…

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What Is Geofence Marketing (aka “Geofencing”)?

What Is Geofence Marketing (aka “Geofencing”)? 1920 1080 Morgan Lawrence

Advancements in technologies like Wi-Fi, GPS, radio-frequency identification (RFID) and Bluetooth have enabled the evolution of geofencing: a trend in digital marketing campaigns based on geographic targeting. A BIA/Kelsey study…

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Video Storytelling Makes Your Brand More Human

Video Storytelling Makes Your Brand More Human 1920 1080 Morgan Lawrence

We live in a visual world. Your audience is significantly more likely to remember what they saw than what they read.  Simply pushing video content on social media won’t cut…

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Live Video on Social: Why It Matters

Live Video on Social: Why It Matters 1920 1080 Morgan Lawrence

The near-extinction of undivided attention requires an innovative approach for communicating with audiences. Integrating live video as part of a video-marketing strategy has become increasingly popular as companies are starting…

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