Communication is essential for the success of any business. Most companies put procedures in place for external communication — any communication with outside customers. External communication is necessary, but it’s…
read moreTwitter, unlike other social media platforms, is known for its transparency in providing metrics, for both personal users and corporate ad users. Founded in 2014, Twitter Analytics has continued to…
read moreThe role of a public relations practitioner is a mystery to many people and public relations is often misunderstood by the majority. Movies like “Sex and the City” and “The…
read morePete Coman, commonly known as TEC MAN, joins rAVe [PUBS] to expand rAVe’s presence at CES (and a dozen other AV shows in 2020) with up-to-the-minute, live, onsite news and…
read moreWith only three weeks remaining in the year, it’s time to reflect on the last 12 months and create my 2020 goals to kick-start the new year. At the end…
read moreEvery company needs a crisis communication plan. It doesn’t matter the size of the company or the industry you do business in; a crisis communications plan is key to eliminating…
read moreAdvancements in technologies like Wi-Fi, GPS, radio-frequency identification (RFID) and Bluetooth have enabled the evolution of geofencing: a trend in digital marketing campaigns based on geographic targeting. A BIA/Kelsey study…
read moreWe live in a visual world. Your audience is significantly more likely to remember what they saw than what they read. Simply pushing video content on social media won’t cut…
read moreThe near-extinction of undivided attention requires an innovative approach for communicating with audiences. Integrating live video as part of a video-marketing strategy has become increasingly popular as companies are starting…
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