THE rAVe Agency, the AV industry’s only creative agency, is pleased to announce Amanda Beckner, CTS, as president and chief operating officer. Beckner brings more than 20 years of strategic, operational and educational success to THE rAVe Agency. She will be instrumental in driving long-term strategy and capitalizing on operational success for THE rAVe Agency.
Beckner, former vice president of learning for AVIXA, is well-known for her transformation of AVIXA’s educational platform. She joined AVIXA 20 years ago, initially as a training and education developer, and played a pivotal role in revitalizing its curriculum through online modules, multiday courses, micro-credentials and a host of seminars and webinars. Beckner became a steward for AVIXA’s CTS education program that, today, serves more than 13,000 people globally. THE rAVe Agency is proud to support AVIXA’s certification program, education platform and industry standards.
“I actually met Mandy on her first day in the industry,” said Gary Kayye, co-founder and director of THE rAVe Agency. “I was the chair of the InfoComm PETC at the time, and she was introduced as the person charged to help us bring back the CTS program and make it ‘the’ certification for AV professionals. To say she pulled that off, beautifully, is an understatement. Mandy’s charge here at rAVe is simple: Help us manage growth while maintaining quality.”
“Twenty years ago, Gary and a host of other thought leaders introduced me to the technology, artistry and passion appreciated by AV professionals. I’m incredibly energized to join THE rAVe Agency and continue to serve the industry,” said Beckner. “THE rAVe Agency is known within the AV industry as content and marketing leaders. Its innovative new LAVNCH platform has created enormous momentum within the AV industry and beyond. I’m excited to align THE rAVe Agency’s strategy as we navigate this unique time of growth and continued success for our clients.”
Beckner brings an exciting background in leading the strategic integration of solutions to connect people, content and technology. She has extensive experience in directing long-term strategy, communicating the vision, and developing policies and workflows. Beckner will oversee day-to-day operations of THE rAVe Agency’s seven strategic talents — including rAVe [PUBS], rAVe [NOW], rAVe [LAVNCH], rAVe [CREATE], rAVe [CONSULT], rAVe [STORYTELLING] and rAVe [SPEAK].
About THE rAVe Agency
Founded in 1998 by Gary Kayye, Kayye Consulting was the AV industry’s first marketing consulting firm. Now, it has become THE rAVe Agency, providing the AV market, globally, with the industry’s first creative agency. We’re leaders in social media marketing, strategy, branding, product development, experiential marketing, content marketing, lead generation and storytelling. THE rAVe Agency incorporates more than 45 years of professional experience into seven strategic talents — including rAVe [PUBS], rAVe [NOW], rAVe [LAVNCH], rAVe [CREATE], rAVe [CONSULT], rAVe [STORYTELLING] and rAVe [SPEAK]. For more information, please visit www.THErAVeAgency.com.