Blog

  • Morgan Lawrence

To TikTok or Not to TikTok?
To TikTok or Not to TikTok? 2048 1152 Morgan Lawrence

TikTok combines the best of Instagram, Vine and Twitter by allowing users to create short-form, music- and dance-centered videos. Known initially as Musical.ly, TikTok has more than 500 million active…

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  • Brooke Fisher

Meet the Team: Katie Wilkinson
Meet the Team: Katie Wilkinson 1024 683 Brooke Fisher

Meet the Team: Katie Wilkinson Katie is a Social Media Marketing Manager at THE rAVe Agency. Favorite season in North Carolina? FALL! I love the temperature, the leaves changing colors…

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photo of Brooke Fisher smiling at camera
  • Jacob Blount

Meet the Team: Brooke Fisher
Meet the Team: Brooke Fisher 1024 683 Jacob Blount

Meet the Team: Brooke Fisher Brooke is a UX designer at THE rAVe Agency. What was your favorite part about growing up in North Carolina? I love that North Carolina…

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  • Morgan Lawrence

Build Company Morale With Internal Communications
Build Company Morale With Internal Communications 2048 1152 Morgan Lawrence

Communication is essential for the success of any business. Most companies put procedures in place for external communication — any communication with outside customers. External communication is necessary, but it’s…

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  • Morgan Lawrence

Finding the Value in Twitter Impressions
Finding the Value in Twitter Impressions 2048 1152 Morgan Lawrence

Twitter, unlike other social media platforms, is known for its transparency in providing metrics, for both personal users and corporate ad users. Founded in 2014, Twitter Analytics has continued to…

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  • Morgan Lawrence

When You Hire a PR Professional, Here’s What You’re Getting
When You Hire a PR Professional, Here’s What You’re Getting 2048 1152 Morgan Lawrence

The role of a public relations practitioner is a mystery to many people and public relations is often misunderstood by the majority.  Movies like “Sex and the City” and “The…

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  • Morgan Lawrence

peTE CoMAN Joins rAVe [PUBS], Reviews CES 2020
peTE CoMAN Joins rAVe [PUBS], Reviews CES 2020 2048 1152 Morgan Lawrence

Pete Coman, commonly known as TEC MAN, joins rAVe [PUBS] to expand rAVe’s presence at CES (and a dozen other AV shows in 2020) with up-to-the-minute, live, onsite news and…

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Female stands in office space and smiles - Steph Beckett for Meet The Team
  • Jacob Blount

Meet the Team: Steph Beckett
Meet the Team: Steph Beckett 1920 1280 Jacob Blount

Meet the Team: Steph Beckett Steph is an Assistant Editor at THE rAVe Agency. What is one thing on your bucket list? It sounds super cliche, but I’ve always wanted…

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  • Morgan Lawrence

Setting New Goals for the New Year
Setting New Goals for the New Year 1920 1080 Morgan Lawrence

With only three weeks remaining in the year, it’s time to reflect on the last 12 months and create my 2020 goals to kick-start the new year.   At the end…

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  • Morgan Lawrence

Developing a Crisis Communication Plan Before Crisis Strikes
Developing a Crisis Communication Plan Before Crisis Strikes 1920 1080 Morgan Lawrence

Every company needs a crisis communication plan. It doesn’t matter the size of the company or the industry you do business in; a crisis communications plan is key to eliminating…

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  • Morgan Lawrence

What Is Geofence Marketing (aka “Geofencing”)?
What Is Geofence Marketing (aka “Geofencing”)? 1920 1080 Morgan Lawrence

Advancements in technologies like Wi-Fi, GPS, radio-frequency identification (RFID) and Bluetooth have enabled the evolution of geofencing: a trend in digital marketing campaigns based on geographic targeting. A BIA/Kelsey study…

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  • Morgan Lawrence

Video Storytelling Makes Your Brand More Human
Video Storytelling Makes Your Brand More Human 1920 1080 Morgan Lawrence

We live in a visual world. Your audience is significantly more likely to remember what they saw than what they read.  Simply pushing video content on social media won’t cut…

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