With the cancellation of in-person events due to COVID-19, the virtual event space and its capabilities were forced to adapt to the new normal. Although in-person events are a great way to gather and network with people with similar interests, these kinds of connections do not have to be lost with virtual events.
There are several unforeseen benefits, including increased audience reach and preservation of resources, that have come from the expansion of virtual events and these cater to both the host and attendees’ best interests. The following are some of the key benefits:
Cost efficiency. Virtual events can save a substantial amount of money. There are no travel expenses, no need to rent a physical venue and no requirement for additional amenities such as food and event favors. The main hesitation with virtual events is the potential for technological glitches, but money saved in those other areas can be put toward reliable technology and a sturdy online event platform, with plenty left over. An event that’s cheaper to host will likely be cheaper to attend, thereby appealing to a wider audience.
Wider audience reach. According to Bizzabo, 80% of event organizers have reached a wider audience with virtual events. With the removal of geographical and space barriers, virtual events can reach people across the country or even the world that would otherwise not be able to attend. Another bonus is that registration for online events can happen right up to the start of the event, and there’s no need to allocate physical resources for attendees, such as a seat or food. In addition, if there are concurrent events or speakers, viewers don’t have to pick which one is most important to them; they can attend one event and stream recordings of the others afterwards on your event platform.
Increased interaction with sponsors. Sponsors and exhibitors benefit from virtual events because they don’t have to try and get attendees to physically make their way to a specific booth to spread their message. Instead, exhibitors can promote their services through video promos that all attendees watch at the same time and through social media. With virtual events, sponsors and exhibitors will reach most, if not all, event attendees, which is more reliable than with in-person events.
Improved analytics. It’s hard to know what your audience thought about an in-person event until well after the event has concluded, as follow-up surveys are typically sent out through email and feedback is generally on the low side. With virtual events, you can utilize features such as live polls and surveys to gauge audience perception and feedback from your event in real time. You also have access to analytics such as daily participation, presentation watch times, how many attendees used live chat or contacted exhibitors, and more. These findings are critical and can be used to improve future virtual events.
Overall, virtual events are much more adaptable and flexible than traditional in-person events. Virtual content can be engaging and connect people from all different backgrounds. Even as we make a return to more live events, there’s no question that virtual events are here to stay as they provide a safe, flexible and reliable event option that’s extremely relevant in the current age.
If you’re looking for a trustworthy and established virtual event platform for your next event, rAVe [LAVNCH]’s lead-generation based platform has proven success delivering personalized virtual events for the AV industry catered to your needs.