Webinars are great marketing tools to share knowledge and ideas and form relationships within your field. They keep the audience engaged with multimedia tools such as video, presentations, polls and other resources that unite attendees around a specific idea.
There are many good reasons to host a webinar, including cost-effectiveness, the ability to reach a larger audience and to create lasting on-demand content. Furthermore, they serve to connect your audience with your brand, increasing overall trust and reliability.
A successful webinar should leave your audience feeling educated and motivated to act on what they’ve learned. The following are the most important aspects to include in a webinar to ensure its success:
- Make sure you have a clear goal. Defining a specific, attainable goal for your webinar is important for achieving a positive outcome. For example, if the presenter is sharing a new technology, maybe the goal would be to teach attendees a basic understanding of how to use that tool. Knowing your audience’s level of expertise and their needs also helps you achieve your goal, as you’ll likely have a sense of if they have previous knowledge on similar topics or in that industry. This will tell you how specific you should dive into whatever the topic is. When choosing a topic for your webinar, try to use a catchy title to attract your target audience’s attention.
- Have multiple hosts or speakers. Having personable hosts and thought leaders presenting during your webinar can make or break the event. Monotonous, boring voices are disengaging for viewers and will diminish their attention span. If you can get experts or speakers that your audience is familiar with, this is great for incentivizing them to attend the event and remain engaged. These speakers can also promote the webinar on social media before and after the event, further increasing your reach. The presence of multiple hosts to moderate the conversation adds excitement and provides a dynamic event.
- Utilize engagement techniques. When a webinar is just a one-way presentation, it can be dull and boring for attendees. Integrating tools such as Q&As, polls, live chats, interviews and more helps keep the audience engaged and attentive. You can even include product demos and case studies where applicable. If you do have a presentation component to your webinar, don’t fill up slides with paragraphs of text; keep them on point and use helpful graphics and images to spark the viewer’s interest but still be informative and relevant to the topic.
Webinars let you reach so many more people than a traditional event, so be sure your content is top notch. No matter what your topic is, keeping your goal front and center and aiming for an engaging and dynamic event will ensure it’s a success.
If you’re looking for a trustworthy and established virtual event platform for your next webinar, rAVe [LAVNCH]’s lead-generation based platform has proven success delivering personalized virtual events for the AV industry that can be catered to your needs.
