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  • Katie Wilkinson

Meet the Team: Anne-Marie Barr
Meet the Team: Anne-Marie Barr 2560 1707 Katie Wilkinson

Meet the Team: Anne-Marie Barr Anne-Marie is an Art Director at THE rAVe Agency. What is your favorite season in North Carolina and why? My favorite season in North Carolina…

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  • Morgan Lawrence

PR Is Not Dead
PR Is Not Dead 1920 1080 Morgan Lawrence

Public relations, or PR, is a key component of any marketing strategy. The Public Relations Society of America (PRSA) defines it as “a strategic communication process that builds mutually beneficial…

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  • Morgan Lawrence

The Most Important Social Media Metrics to Track
The Most Important Social Media Metrics to Track 1920 1080 Morgan Lawrence

Social media metrics are the data used to track your goals on social media. They help you determine if you’re meeting your goals, how many people you’re getting your message…

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  • Katie Wilkinson

Meet the Team: Madelyn Welch
Meet the Team: Madelyn Welch 2560 1707 Katie Wilkinson

Meet the Team: Madelyn Welch Madelyn is a Multimedia Manager at THE rAVe Agency. What’s your favorite part about living in North Carolina? That you get both the beach and…

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  • Morgan Lawrence

The Future of Visual Storytelling and Marketing
The Future of Visual Storytelling and Marketing 1921 1081 Morgan Lawrence

Visual storytelling is using visual elements to tell a story or send a message to your audience. Many types of visual content formats can be used to tell a story:…

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  • Morgan Lawrence

Understanding Social Media Stories: A Guide
Understanding Social Media Stories: A Guide 1921 1081 Morgan Lawrence

New features are frequently introduced on social media platforms, and “stories” is one popular example from recent years. Social media stories are short photo or video clips that appear on…

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  • Morgan Lawrence

A Lesson in Crisis Communication from Peloton
A Lesson in Crisis Communication from Peloton 1920 1080 Morgan Lawrence

This has been a rollercoaster year for fitness brand Peloton’s reputation and image. In March, after more than 70 safety incidents were reported, the U.S. Consumer Product Safety Commission (CPSC)…

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  • Morgan Lawrence

Should Your Company Join the Next Social Platform?
Should Your Company Join the Next Social Platform? 1920 1080 Morgan Lawrence

It can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…

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  • Morgan Lawrence

What Is the Role of PR in SEO? Why Is It Important?
What Is the Role of PR in SEO? Why Is It Important? 1920 1080 Morgan Lawrence

In recent years, public relations (PR) and search engine optimization (SEO) have crossed paths, working together to improve marketing results and brand awareness. In basic terms, SEO increases your content’s…

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  • Morgan Lawrence

Hashtags Don’t Belong Everywhere
Hashtags Don’t Belong Everywhere 1920 1080 Morgan Lawrence

When used correctly, hashtags are a great way to increase your reach and engagement across social media platforms. They are used to spread content to interested parties, increase brand awareness…

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  • Steph Beckett

Three Heads Are Better Than One: Why Megan A. Dutta Joined the Purple Side
Three Heads Are Better Than One: Why Megan A. Dutta Joined the Purple Side 1920 1080 Steph Beckett

It almost started out as a joke, as many things do. “Megan! Maybe you should come work at rAVe, HAHA!” But it got us thinking, “We’ve been growing at an…

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  • Morgan Lawrence

THE rAVe Agency Adds Megan A. Dutta as Emerging Markets Director
THE rAVe Agency Adds Megan A. Dutta as Emerging Markets Director 2560 1707 Morgan Lawrence

THE rAVe Agency, the AV industry’s only creative agency, is pleased to announce Megan A. Dutta as emerging markets director. Dutta brings more than 15 years of marketing, communications, and…

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