Gen Z are people born between 1997 and 2012 and the first generation to grow up totally immersed in the internet and social media. This generation represents more than $44…
read moreSocial media metrics are the data used to track your goals on social media. They help you determine if you’re meeting your goals, how many people you’re getting your message…
read moreNew features are frequently introduced on social media platforms, and “stories” is one popular example from recent years. Social media stories are short photo or video clips that appear on…
read moreIt can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…
read moreWhen used correctly, hashtags are a great way to increase your reach and engagement across social media platforms. They are used to spread content to interested parties, increase brand awareness…
read moreGoing viral essentially means producing content which results in an excessive amount of views, likes or comments. While this sounds great in theory, it is not a lucrative goal to…
read moreInstagram Insights is a helpful — and free — tool you can utilize to track growth and metrics for your business on Instagram. There are over 25 million Instagram business…
read moreHave you ever thought about what would happen to all of your social media followers if you lost access to your social media pages? It’s actually not uncommon nowadays for…
read moreMaybe you’re still not convinced about the power of social media. Or you’re wondering what the benefit will be for your business. With more than 3.7 billion worldwide users, we…
read moreYou’ve heard the phrase “All dressed up with nowhere to go,” right? Earlier this year, we shared a blog post, “Five Steps for Successful Content Planning.” It dives into strategy…
read moreGlobally, 2.6 billion people access Facebook every month. Twitter boasts 166 million monetizable daily active users (mDAU). Around 690 million users in more than 200 countries and territories worldwide have…
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