social media marketing

  • Morgan Lawrence

How to Appeal to Gen Z on Social Media
How to Appeal to Gen Z on Social Media 1921 1081 Morgan Lawrence

Gen Z are people born between 1997 and 2012 and the first generation to grow up totally  immersed in the internet and social media. This generation represents more than $44…

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  • Morgan Lawrence

The Most Important Social Media Metrics to Track
The Most Important Social Media Metrics to Track 1920 1080 Morgan Lawrence

Social media metrics are the data used to track your goals on social media. They help you determine if you’re meeting your goals, how many people you’re getting your message…

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  • Morgan Lawrence

Understanding Social Media Stories: A Guide
Understanding Social Media Stories: A Guide 1921 1081 Morgan Lawrence

New features are frequently introduced on social media platforms, and “stories” is one popular example from recent years. Social media stories are short photo or video clips that appear on…

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  • Morgan Lawrence

Should Your Company Join the Next Social Platform?
Should Your Company Join the Next Social Platform? 1920 1080 Morgan Lawrence

It can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…

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  • Morgan Lawrence

Hashtags Don’t Belong Everywhere
Hashtags Don’t Belong Everywhere 1920 1080 Morgan Lawrence

When used correctly, hashtags are a great way to increase your reach and engagement across social media platforms. They are used to spread content to interested parties, increase brand awareness…

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  • Morgan Lawrence

How to Determine the Value in Instagram Analytics
How to Determine the Value in Instagram Analytics 2560 1440 Morgan Lawrence

Instagram Insights is a helpful — and free — tool you can utilize to track growth and metrics for your business on Instagram. There are over 25 million Instagram business…

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  • Morgan Lawrence

How to Turn Your Social Media Followers Into Email Subscribers
How to Turn Your Social Media Followers Into Email Subscribers 8001 4500 Morgan Lawrence

Have you ever thought about what would happen to all of your social media followers if you lost access to your social media pages? It’s actually not uncommon nowadays for…

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  • Morgan Lawrence

How to Scale Your Social Media for Better Growth
How to Scale Your Social Media for Better Growth 1920 1080 Morgan Lawrence

Maybe you’re still not convinced about the power of social media. Or you’re wondering what the benefit will be for your business. With more than 3.7 billion worldwide users, we…

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  • Morgan Lawrence

How to Develop an Effective Social Media Strategy
How to Develop an Effective Social Media Strategy 1920 1080 Morgan Lawrence

You’ve heard the phrase “All dressed up with nowhere to go,” right? Earlier this year, we shared a blog post, “Five Steps for Successful Content Planning.” It dives into strategy…

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  • Morgan Lawrence

Turn Your Social Media Traffic Into Sales
Turn Your Social Media Traffic Into Sales 1920 1080 Morgan Lawrence

Globally, 2.6 billion people access Facebook every month. Twitter boasts 166 million monetizable daily active users (mDAU). Around 690 million users in more than 200 countries and territories worldwide have…

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