New features are frequently introduced on social media platforms, and “stories” is one popular example from recent years. Social media stories are short photo or video clips that appear on…
read moreThis has been a rollercoaster year for fitness brand Peloton’s reputation and image. In March, after more than 70 safety incidents were reported, the U.S. Consumer Product Safety Commission (CPSC)…
read moreIt can be hard to keep up with new social media platforms, and even harder to tell whether your business should be investing resources into these platforms when so many…
read moreIn recent years, public relations (PR) and search engine optimization (SEO) have crossed paths, working together to improve marketing results and brand awareness. In basic terms, SEO increases your content’s…
read moreWhen used correctly, hashtags are a great way to increase your reach and engagement across social media platforms. They are used to spread content to interested parties, increase brand awareness…
read moreIt almost started out as a joke, as many things do. “Megan! Maybe you should come work at rAVe, HAHA!” But it got us thinking, “We’ve been growing at an…
read moreTHE rAVe Agency, the AV industry’s only creative agency, is pleased to announce Megan A. Dutta as emerging markets director. Dutta brings more than 15 years of marketing, communications, and…
read moreEmpathy is the concept of recognizing and relating to other people’s emotions and perspectives. In business settings, empathy can be difficult to maintain, as completing tasks and projects usually overshadows…
read moreGoing viral essentially means producing content which results in an excessive amount of views, likes or comments. While this sounds great in theory, it is not a lucrative goal to…
read morePurpose-driven communication is the process of creating and communicating a specific purpose in your business, in order to identify and support your goals. Over the past year, we’ve had a…
read moreMeet the Team: Aaron Picart Aaron is our Digital Transformation Designer at THE rAVe Agency. What made you get into graphic design? In high school I was involved in the…
read moreTHE rAVe Agency, the AV industry’s #1 creative agency, is pleased to announce Bruce MacIntosh as brand alliance director. MacIntosh will align manufacturer and designer interests, champion data partnerships, and…
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