THE rAVe Agency

2025 AV Marketing Trends to Look Out For

2025 AV Marketing Trends to Look Out For 1200 630 Abbie Ashford

Happy New Year, #AVtweeps! We hope everyone had a nice holiday season and spent time with friends and family! With that said, our industry didn’t really have the same downtime;…

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2025 Social Media Holidays for the AV Industry

2025 Social Media Holidays for the AV Industry 1200 630 Abbie Ashford

Social media holidays have become key opportunities for brands to engage with their audiences in fun and creative ways. For the audiovisual technology industry, certain holidays align perfectly with themes…

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The Art of the Giveaway: Turning Freebies Into Lifelong Customers

The Art of the Giveaway: Turning Freebies Into Lifelong Customers 1200 630 Abbie Ashford

It’s the season of gift-giving, so let’s dive into how giveaways can be more than just handing out freebies—and instead, how these opportunities can be utilized to build brand awareness,…

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How To Keep Your Content Fresh During the Lull of the Holiday Season

How To Keep Your Content Fresh During the Lull of the Holiday Season 1200 630 Abbie Ashford

With winter approaching—regardless of the unseasonably warm weather here in North Carolina—how are you preparing your social media for the next month? The holidays can be a quiet time for…

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Top 7 Trends of 2024: What Marketers Need to Know

Top 7 Trends of 2024: What Marketers Need to Know 1200 630 Abbie Ashford

As we move into 2025, marketers are facing a dynamic landscape filled with opportunities for innovation and connection. From the rise of AI-driven content creation to the power of shoppable…

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UNC Spotlight: Gary Kayye

UNC Spotlight: Gary Kayye 1200 675 Stuart

UNC Spotlight: Gary Kayye There are plenty of interesting things about THE rAVe Agency’s founder, Gary Kayye, but one of the coolest things about him is that he teaches at…

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KPIs for Digital Marketing: What You Should Actually Be Measuring

KPIs for Digital Marketing: What You Should Actually Be Measuring 1200 630 Abbie Ashford

Digital strategies are central to modern marketing for their wide-reach, cost-effectiveness and measurability. Key performance indicators (KPIs) are measurable values that can help you understand the success of your digital…

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The Rise of Marketing in a Digital World

The Rise of Marketing in a Digital World 1200 630 Abbie Ashford

Our society is becoming increasingly online and marketing has evolved along with it. Traditional methods have shifted to innovative, data-driven strategies. The rise of social media, e-commerce and online platforms…

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3 Marketing Tools to Improve Your Workspace Efficiency

3 Marketing Tools to Improve Your Workspace Efficiency 1200 630 Abbie Ashford

Ensuring that your workspace is optimal for your needs is crucial for efficiency and workflow. Here are the top 3 marketing tools to enhance your productivity and workspace efficiency: Salesforce…

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What Drives Marketing: Content or Creative?

What Drives Marketing: Content or Creative? 1200 630 Abbie Ashford

There are two primary motivations for creating marketing campaigns: content and creative. Both mindsets are critical and result in impactful campaigns. Explore this edition of THE rAVe Agency’s monthly blog…

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THE rAVe Agency’s Morgan Lawrence Receives Recognition as One of CEPro’s ‘40 Women to Watch’

THE rAVe Agency’s Morgan Lawrence Receives Recognition as One of CEPro’s ‘40 Women to Watch’ 1200 630 Abbie Ashford

As a celebration of women in the AV industry who exhibit “talent and tenacity,” CE Pro has debuted “40 Women to Watch.” This campaign emphasizes the powerhouse women of the…

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Breaking Down Complex Marketing Topics

Breaking Down Complex Marketing Topics 1200 630 Abbie Ashford

Marketing… what does it even mean? In this blog, we’ll break intricate marketing concepts into simple words. Understanding and applying these concepts is not just a trend but a necessity…

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