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Morgan Lawrence

How to Develop Empathy in Business Communication

How to Develop Empathy in Business Communication 1920 1080 Morgan Lawrence

Empathy is the concept of recognizing and relating to other people’s emotions and perspectives. In business settings, empathy can be difficult to maintain, as completing tasks and projects usually overshadows…

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What Is Purpose-driven Communication? Why Is it Relevant Now?

What Is Purpose-driven Communication? Why Is it Relevant Now? 1200 675 Morgan Lawrence

Purpose-driven communication is the process of creating and communicating a specific purpose in your business, in order to identify and support your goals. Over the past year, we’ve had a…

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THE rAVe Agency Names Bruce MacIntosh as Brand Alliance Director

THE rAVe Agency Names Bruce MacIntosh as Brand Alliance Director 1125 1022 Morgan Lawrence

THE rAVe Agency, the AV industry’s #1 creative agency, is pleased to announce Bruce MacIntosh as brand alliance director. MacIntosh will align manufacturer and designer interests, champion data partnerships, and…

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Making a Difference With Cause Marketing

Making a Difference With Cause Marketing 2560 1440 Morgan Lawrence

It’s no question that the world faces many challenges, from poverty to disease to every issue in between. More and more, consumers are wanting businesses to take a stand on…

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How to Determine the Value in Instagram Analytics

How to Determine the Value in Instagram Analytics 2560 1440 Morgan Lawrence

Instagram Insights is a helpful — and free — tool you can utilize to track growth and metrics for your business on Instagram. There are over 25 million Instagram business…

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How to Turn Your Social Media Followers Into Email Subscribers

How to Turn Your Social Media Followers Into Email Subscribers 8001 4500 Morgan Lawrence

Have you ever thought about what would happen to all of your social media followers if you lost access to your social media pages? It’s actually not uncommon nowadays for…

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THE rAVe Agency and XTEN-AV Announce Joint Venture

THE rAVe Agency and XTEN-AV Announce Joint Venture 751 401 Morgan Lawrence

THE rAVe Agency, the AV industry’s #1 creative agency, announces a joint venture with XTEN-AV, the world’s first AI-powered, cloud-based AV design software. The venture will provide additional resources, including…

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PR and Customer Service Should Go Hand in Hand

PR and Customer Service Should Go Hand in Hand 1920 1080 Morgan Lawrence

Customer service has always included an element of public relations. Every point of contact a company has with customers has the potential to either build loyalty or create dissatisfaction. Companies…

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How to Scale Your Social Media for Better Growth

How to Scale Your Social Media for Better Growth 1920 1080 Morgan Lawrence

Maybe you’re still not convinced about the power of social media. Or you’re wondering what the benefit will be for your business. With more than 3.7 billion worldwide users, we…

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Understanding the Value in Facebook Analytics

Understanding the Value in Facebook Analytics 1920 1080 Morgan Lawrence

Facebook is, by far, the largest of all the social networks. With 2.74 billion monthly active users, Facebook has become a hard-to-ignore platform for businesses to reach potential customers. Facebook…

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How to Create a Strong Brand Message

How to Create a Strong Brand Message 1920 1080 Morgan Lawrence

A brand message includes the words or phrases used to describe a brand. It’s the language and phrasing that appears on the website, social media pages, printed materials and product…

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